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Vision Statement Examples and Inspiration

Vision Statement Examples and Inspiration

For new as well as established companies, having a vision statement is crucial. A vision statement gives your employees something to rally behind, and should you choose to make your vision statement public, it lets the world know where your company is going.

A vision statement need not be long. Some Fortune 500 companies have vision statements that are no more than a few words. But your company’s vision statement should be well thought out and true to what your company stands for.

Below is a list of companies that are household names that are also on the Fortune 500 list which have published vision statements. The vision statements are quite diverse. Some vision statements are complex, while others are very simple. They often express a desire of some sort, such as a desire to be a “leader” (see Lockheed Martin’s vision statement) or “loved” (see Walgreens and Southwest Airlines’ vision statements) or “#1” (see Subway and Marriot’s vision statements). Other vision statements focus on the difference they will make in the lives of their customers (see Kellogg, Caterpillar, and Avon’s vision statements).

If you are thinking about or in the process of writing your company’s vision statement, the list of vision statements below is a great place to start.

Examples of Vision Statements:

3M – 3M Technology Advancing Every Company. 3M Products Enhancing Every Home. 3M Innovation Improving Every Life.

American Express – We work hard every day to make American Express the world’s most respected service brand.

AT&T – Our vision is to design and create in this decade the new global network, processes, and service platforms that maximize automation, allowing for a reallocation of human resources to more complex and productive work.

Avon- The Avon vision is to be the company that best understands and satisfies the product, service and self-fulfillment needs of women globally

BoeingPeople working together as a global enterprise for aerospace industry leadership

Caterpillar – Our vision is a world in which all people’s basic needs – such as shelter, clean water, sanitation, food and reliable power – are fulfilled in an environmentally sustainable way and a company that improves the quality of the environment and the communities where we live and work.

Chevron – To be the global energy company most admired for its people, partnership and performance.

DIRECTV – Our vision is to make DIRECTV the best video experience anytime and anywhere for customers in both the United States and Latin America.

HealthNet – Our vision and our brand promise are to Make Health Care Work For You.

Kellogg Company – To enrich and delight the world through foods and brands that matter.

Lockheed Martin – Be the global leader in supporting our customers to strengthen global security, deliver citizen services, and advance scientific discovery.

Macy’s, Inc. is a premier national omnichannel retailer with iconic brands that serve customers through outstanding stores and dynamic online sites.

Marriott – To be the #1 hospitality company in the world

Monsanto – Our vision to produce more, conserve more and improve lives across the globe is at the core of everything we do.

Morgan Stanley – Connecting people, ideas and capital, we will be our clients’ first choice for achieving their financial aspirations.

Nationwide – Our vision is to be the trusted advocate for U.S. consumers and businesses by protecting what matters most and building a secure financial future.

Pfizer – To become the world’s most valued company to patients, customers, colleagues, investors, business partners and the communities where we work and live.

Rite Aid – Customers confidently choose us first for their everyday health and wellness needs because we consistently understand and exceed their expectations.

Southwest Airlines – To become the World’s Most Loved, Most Flown, and Most Profitable Airline.

Staples – Our vision is to establish Staples as the single-source product authority for millions of businesses

State Farm Insurance – Our vision for the future is to be the customer’s first and best choice in the products and services we provide.

Subway – Be the #1 Quick Service Restaurant (QSR) franchise in the world, while delivering fresh, delicious sandwiches and an exceptional experience.

Tyson Foods – Making Great Food. Making a Difference.

Walgreens – To be America’s most loved pharmacy-led health, wellbeing and beauty enterprise.

Wells Fargo – We want to satisfy all our customers’ financial needs and help them succeed financially.

Whirlpool – The Best Branded Consumer Products … in Every Home Around the World

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by Matt Smith // Author of Kill the Noise, and CEO of Modmacro℠ an award-winning web design and marketing firm that partners with select small businesses and non-profits.

Opinions expressed by contributors are their own.