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For Fledgling Businesses, the Best Things Are Not Free

For Fledgling Businesses, the Best Things Are Not Free

The best things in life may be free, but the same cannot be said for business. All businesses, no matter the size, are conscious of the need to keep costs low and revenue high. But there are times when money well spent becomes an investment in the vitality and longevity of your business, and money withheld can spell disaster.

For a startup or a fledgling small business, consider how the ways in which you spend money influence your ability to make more money now and in the future. From communications and marketing to human resources and hiring, there are ways to save, and there are ways to invest wisely for the return on investment that you need.

Website Development

No matter the size, businesses need a website that is clear, professional and easy to navigate. A professionally designed website that creates calls to action is key to promoting your brand, verifying your legitimacy and bringing customers to you.

Professional website development gives you a site that matches the same standards of professionalism and excellence that set your business apart from your competition. Hastily thrown together sites, built with free development platforms, more often than not, leave good opportunities for communicating the value of your business untapped.

Further, they run the risk of undermining how your value is perceived by your audience that includes current clients, prospective clients and the press and partners you want to connect with to help keep your business strong.

Social Media Support

Much like free website development platforms, though social media is free to join and free to use, strategic, professional approaches to social media enable these tools to work harder for your business.

From social media training to social media management, working with a professional who specializes in maximizing social media tools for promoting your brand, building your audience, and forging relationships will help you to get the most out of your communications and marketing plan and to expand your reach without costlier, often less effective advertising strategies.

Media Relations and Media Training

Media training, PR and message development are important for startup success. Bringing in a staff member or an affordable communications consultant or public relations firm enables a new business to access established lists and media contacts that would otherwise take time to build. Media training helps you to capitalize on the inroads that your press strategy builds.

A media relations professional is able to work directly with you to learn about your mission, and to create and develop messages that make your brand easy to understand and to connect with. With the help of a communications professional, even fledgling businesses are able to promote their products and services successfully to local and national press.

Financial Consulting

It is never too early to start planning for the financial health of your business and for your own financial security. Even if your company is not yet large enough to hire employees, you are well advised to seek professional financial consulting for health benefits and future planning. In the long run, this kind of planning helps you to save for retirement and invest for growth. In the immediate, you are able to make smart decisions that protect your business.

If you do have employees, a financial consultant can help you set up benefits packages that promote teamwork and loyalty and compensate your employees without exposing your business to burdensome financial risk.

Education, Coaching and Professional Development

Continuing education and professional development help your employees (and you) to stay motivated and loyal to the team. Moreover, professional development and education offer value to your business, value that you can pass along to your clients and use to position your business against competitors who may be unable to match your team in skills and training.

Coaching, like social media training, traditional media training, public speaking and executive coaching, puts you in the position to do more for your clients and customers. It also strengthens you as a leader and strengthens your employees as members of a successful team ready to work together and take on new challenges.

Budget constraints for fledgling businesses are real. Invest in your business responsibly, with an eye on building and communicating your value, and laying a solid foundation for growth.

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by Elizabeth Eames // Owner of Brooklyn, New York-based Contemporary Communications Consulting, a full service communications and marketing firm established in 2007. Over 10 years experience in content writing, editing, communications strategy, media relations, training and presentations.

Opinions expressed by contributors are their own.