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What is Marketing, and How Is It Different from Sales?

What is Marketing, and How Is It Different from Sales?

Marketing is the integrated strategic approach to identifying, reaching and preparing prospects or leads for the sales process. Marketing strategies can include: market analysis, public relations, advertising, pricing strategies, and customer service. The strategy behind marketing is to “pull” with a concentration on long-term results. Successful marketing strategies match potential customer demands with products and services offered and create quality prospects or leads for sales.

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