Christina DeBusk 

Regular Contributor


3 Keys to Creating Effective Marketing Content

Whether you’re creating your website, devising emails to promote your special deals, or posting to a variety of social media sites like Facebook and Twitter, the words you choose matter. They help your customer base formulate an opinion about you, so you want their opinion to be not only accurate, but enticing. You want them to see your company and say, “Where have you been all … [Read more...]

An Easy-to-Understand Guide to Creating a Business Plan

As Winston Churchill once said, “He who fails to plan is planning to fail.” While this is undoubtedly true, the plan itself is extremely important as it must contain certain things if you’re going to achieve a high level of success. Things that will blow your competitors away. Things that will help you earn high enough profits to take care of you and your family both now and in … [Read more...]

4 Very Important Questions You Must Ask Yourself Before Starting Your Own Business

Deciding to start your own business is likely one of the biggest decisions you will ever make. And it can make you the happiest person in the world or the saddest, based largely on whether you’re ready for it. So, if you’re contemplating making the move from working a steady job with steady pay into the often chaotic and completely unpredictable world of the self-employed, … [Read more...]

7 Cost-Free Ways to Increase Employee Productivity

Whether you’re a new start-up or you’ve been happily serving clients for over one-hundred years, one thing is certain – the productivity of your employees can make or break your business success. Although hiring experienced and enthusiastic people is the first step to taking your company to higher levels, keeping them productive is the next thing you must do as an employer if … [Read more...]

Creating the Perfect Work/Life Imbalance

One of the hottest topics when it comes to career is how to balance your work life with your home life. After all, if you put too many plates in the air, some of them will certainly come crashing down, leaving you frantically picking up the small but jagged pieces, wondering what went wrong and how you could have done better. But what if the perfect balance was an illusion … [Read more...]

How to Conduct an Interview that Almost Ensures You Hire Model Employees

The interview process can be just as daunting on the interviewer as it is on the interviewee. After all, the success of your business is in the hands of each and every one of your employees, making it extra stressful when you only have a few minutes to try to determine which person will take your business to higher levels and which one will run it into the ground. Luckily, the … [Read more...]

3 Things to Avoid When Dealing with a Difficult Employee

Do you have an employee who is making your work life less than happy, yet they are very good at what they do so you don’t want to fire them? Is he or she pushing your buttons and making you think thoughts that you can’t believe are in your head, but your clients love them so much that you wouldn’t dare let them go? If so, you have a very unique problem on your hands, one that … [Read more...]