Jessica Dawson 

Regular Contributor


Connecting With Potential Clients Through Storytelling

Meet the Groves family: Michael and Sandra, and their two children, Sasha and Liam. Also, meet their home. Yes, you read that correctly. Their home is a custom-designed luxury smart home that acts almost as a fifth member of their family. In the new e-book written by AV Programming Associates (AVPA) president Matthew Grisafe, you’ll find the story of a day in the life of this … [Read more...]

DIY Publishing for Your Business Book: Don’t Do It!

One of my favorite things about being an entrepreneur is that every day is different. I’m constantly learning how to do new things and tackling all sorts of interesting problems I had never seen before becoming my own boss. A lot of it is out of necessity—after all, if I don’t take responsibility for my business, who will? The DIY mentality is essential for success as a … [Read more...]

Behind the Scenes of Writing a Business Book – Part 5: Marketing

In this fifth and final article in our series about the process of writing a business book, we present some suggestions and tips for how to make the most of your book once it’s complete. If you’ve just found this series now, you can catch up by taking a look at Part 1 (an introduction to the series and how to plan for writing a book), Part 2 (the writing process itself), Part 3 … [Read more...]

Behind the Scenes of Writing a Business Book – Part 4: Cover Design

This is the fourth article in a series on what goes into writing a business book. If you’re just now tuning in, be sure to check out Part 1 (an introduction to the series), Part 2 (all about the writing process), and Part 3 (editing and book layout), too. That way, you’ll have a clear understanding about what is involved in each stage of the process. This article is all … [Read more...]

Behind the Scenes of Writing a Business Book – Part 2: Writing

Next time you pick up a book, stop for a moment and think about how it was created. Probably the first (and only) thing that comes to mind is the author, sitting at a desk, toiling away. In other words, you think of how it was written. That makes sense! The writing phase is the phase people are most familiar with. Not so fast, though. The reality of writing a book may look … [Read more...]

BM Windows Adds to Its Library of Customer Resources With New E-book

At Maven, we’ve had the privilege of working on some great projects, and one of the most recent ones we’re excited about is the publication of the new e-book by Michal Bohm, owner of San Diego replacement window and door company BM Windows. What makes this e-book special is that it’s the second one for the company, making it a powerful addition to an already-outstanding set … [Read more...]