Equipping

Small Business Tools and Technology

Equipping articles offer you all the information you need to outfit your small business for success by helping you navigate through all of the “stuff” it takes to run a business. The articles here will help you to keep abreast of current technology and guide you in ways to make your place of work more functional and efficient.

3 Practical Lessons from the A-Team

Besides just being a super cool TV show, and one that will forever hold a special place in my childhood, I believe we can learn a lot from the A-Team. Here are three simple takeaways: Respected Leaders Trust their Team John “Hannibal” Smith, always satisfied "when a plan comes together," is the clear leader of the A-Team. While the men were still in the armed forces (as … [Read more...]

4 Simple Ways Google Analytics Data Can Improve Your Small Business

Unless your small business has been living under a rock for the past dozen years, you already have a website. Whether or not that website utilizes any form of analytic tracking is another matter, but website statistics can provide extremely useful data for small businesses to take strategic advantage of.  Some web hosting services offer bare bones analytics or simple page … [Read more...]

The Top 3 Reasons Why WordPress Rules the Internet

Mention the term WordPress to most business people and the majority of the time you’ll hear about it being a “blogging software” that offers a lot of free and great looking themes. While those few facts may be true, it’s not a completely accurate description.  Referring to WordPress as just a blogging program is kind of like calling the Grand Canyon a ditch. WordPress has … [Read more...]

Don’t Let the Mobile Trend Pass You By

A leading indicator of small-business success is how quickly and effectively technological trends are adopted and utilized. In years past, the trend was to have an attractive and useful website, then it was an effective social media voice, now - it’s a mobile website.  According to the 2013 Technology Survey by the National Small Business Association (link), while 82% of … [Read more...]

Small Business Web Design: Template or Bespoke?

Are you considering creating a website and aren’t sure whether you should use a template and do it yourself or go with a bespoke website and have it custom built for you? This is an important decision for small businesses everywhere, especially in this day and age where everything (and everyone) is online. So, what are you to do? Before you sign up for either one, here are … [Read more...]

Apple MacBook Air Review

The notebook people love.” - Apple. I’m skeptical that all people love it, but I certainly do.   Apple’s latest incarnation of the Macbook Air takes dead aim at the ultra-portable laptop market and hits the mark.  I would liken the Macbook Air to a bullet; it’s deadly-fast in a tiny package. If you travel for business and appreciate the convenience of a smaller laptop size, or … [Read more...]

Why You Should Upgrade Your Software Tools With Adobe’s Creative Cloud

In June of 2013, iOS 7 was announced to the masses of iPhone fan-boys at the annual Apple World Wide Developers Conference. Software geeks worldwide were enamored with what Apple would bill as the “biggest change to iOS since the introduction of the iPhone”.  By September of the same year, iOS 7 had been installed on over 200 million iPhones. Why the hype? Well, smart phones … [Read more...]