Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

5 Common Social Media Mistakes a Lot of Businesses Make – And How to Avoid Them

Marketing today is different than in years past. You used to just send potential customers postcards or letters, or market your business on the television or radio but now you have to learn how to use social media outlets like Facebook and Twitter, which may allow you to reach a larger market, but it also increases the likelihood that you could make some profit affecting … [Read more...]

How to Manage Online Reviews: Your Reputation Precedes You

These days no deed, good or bad, goes unpunished.  The age of the internet has given birth to the online review, meaning how you treat customers, especially the negative, is more widely known than ever before.  Unhappy customers, and happy ones if you are lucky, have many options for letting everyone know exactly what they think of your business quickly and easily.  While the … [Read more...]

A Quick Primer on Generational Marketing

Whether working with an agency or developing marketing strategies in-house, demographics are a vital piece of the puzzle in building a successful and effective marketing or advertising campaign for small-businesses.  Growing your business will require an accurate demographic snapshot of who your best customers are, and who potential customers you’d like to acquire are.  … [Read more...]

Word of Mouth is Great – But Who is Talking About Your Business?

Three Steps to Harness the Power of Word of Mouth for your Business Word of mouth is an important first step in marketing a small to mid-size business, and it is critical for a successful start to a new business operating on a limited budget.  After launch, word of mouth continues to play an important role in getting your business in front of the customers you want.  Word of … [Read more...]

Content Driven Marketing Sets an Already Successful Small Business Apart from Competition

Small Business e-Book Enables Company to Share its Authentic Voice. AV Programming Associates is an independent audiovisual programming company that is consistently ranked among the top ten companies that provide programming services of its type in the US.  Matthew Grisafe, President of AVPA, is an original member of the audiovisual industry’s leading council on programming … [Read more...]

Does a Webinar Make Sense for My Marketing Strategy?

How to use online learning tools to increase sales and visibility A webinar is a low cost tool that can deliver sales and marketing results and integrate smoothly into your small business communications strategy.  A webinar enables you to create expert content, build and maintain relationships and provide value for ongoing and prospective clients. As a professionally … [Read more...]

Decoding the Designer-Client Relationship

A Designer’s Perspective from Modmacro Creative Director Jerry Lund. Hiring communications, marketing, web and design professionals is an important part of a small business owner’s responsibilities.  In order to make the right choices when connecting with a service provider like a graphic designer, it is important to know a little more about the design profession, the design … [Read more...]

3 Keys to Creating Effective Marketing Content

Whether you’re creating your website, devising emails to promote your special deals, or posting to a variety of social media sites like Facebook and Twitter, the words you choose matter. They help your customer base formulate an opinion about you, so you want their opinion to be not only accurate, but enticing. You want them to see your company and say, “Where have you been all … [Read more...]

4 Tips for Better Business Blogging

Content is King: Learn to Use Content to Lead Give your business blog posts more power and get the most out of your blog as a tool for communications, marketing, sales and service by remembering the Four Ps of Better Blog Posts: provide, personalize, present and plan. Provide interesting information in an accessible way Good content is the essential component of every blog … [Read more...]