Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

How to Find a Reputable Freelance Writer for Your Business

Chances are good that you started your business because you’re good at what you do. Hopefully you love it too, but there is no doubt that you have qualities that help you excel in your particular field, which is why you decided to take the often difficult journey to business ownership and sell your services or products to the rest of the world. And there is also no doubt … [Read more...]

Cause Marketing Really Works

A small business with virtually no budget can earn itself profitable marketing visibility if it thinks creatively and aligns itself with the right cause. Customers and celebrities alike will break all the conventional commercial rules when they feel they are doing so for a worthwhile charity or other feel-good reasons. Just think of all of the celebrities who donated … [Read more...]

Don’t Let the Mobile Trend Pass You By

A leading indicator of small-business success is how quickly and effectively technological trends are adopted and utilized. In years past, the trend was to have an attractive and useful website, then it was an effective social media voice, now - it’s a mobile website.  According to the 2013 Technology Survey by the National Small Business Association (link), while 82% of … [Read more...]

The #1 Mistake Small Businesses Make on Their Website Content

As a freelance writer who specializes in providing small businesses content, I’ve had the opportunity to review hundreds (if not thousands) of websites over the past couple of years. In fact, for one client alone, I reviewed almost 400 different websites to determine how well they “spoke to” their consumer. What I found was somewhat surprising. Because a lot of these … [Read more...]

Small Business Web Design: Template or Bespoke?

Are you considering creating a website and aren’t sure whether you should use a template and do it yourself or go with a bespoke website and have it custom built for you? This is an important decision for small businesses everywhere, especially in this day and age where everything (and everyone) is online. So, what are you to do? Before you sign up for either one, here are … [Read more...]

Empower Word of Mouth Marketing

Use Content to Create Brand Advocates A brand advocate is an unbiased third party that generates positive word of mouth about your business.  There is little stronger in contemporary communications and marketing than someone who is not employed by or paid by your business who is speaking about your business and stating your business’s value authentically and … [Read more...]

Want to Establish Yourself as an Expert? Write a Book.

The three keys to successful marketing are to get your clients to know, like, and trust you. One way to achieve the third factor—trust—is to establish yourself as an expert in your field. The question is: How do you do that? You can call yourself an expert all day long, telling all of your clients about your education and experience, but that usually isn’t enough to convince … [Read more...]

5 Ways a New Business Can Boost Holiday Sales NOW

When you are the new kid on the block, often you are just wondering how to get your head above water.  You need to break even quickly so you can start making a profit, and the holiday shopping season is far from your mind.  However, no matter what time of the year you open, it is never too early to start gearing up for “that” time of the year when sales tend to skyrocket.  Here … [Read more...]

4 Tips for Self-Marketing Your Business Via Social Media

As a small business, especially if you are just starting out, you likely know that you need to be actively marketing via social media, but you may not know how or where to start.  Once you do get started, do you know how to keep things going?  One of the hardest aspects of social media marketing is keeping things fresh and active so the audience stays engaged. Relevant and … [Read more...]