Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

New Survey Reveals How Your Website Might Actually Be Hurting Your Small Business

In just one 60-second time frame, roughly 70 new domains are registered and 571 new websites created. This means that, over the next 365 days, we’ll see more than 300 million websites added to the already crowded World Wide Web. Not only do these numbers inherently imply that you’ll be facing more competition than ever when it comes to gaining the attention of your target … [Read more...]

Digital Marketing and Branding: An Interview with D. Scott Bowen of Vistaprint Digital

Businessing Magazine recently had the opportunity to speak with D. Scott Bowen, Vice President and General Manager of Vistaprint Digital. Vistaprint Digital helps millions of small businesses develop their online presence by offering tools that assist with website development, social media, email marketing, and SEO. Their digital marketing tools are designed to work in harmony … [Read more...]

Behind the Scenes of Writing a Business Book – Part 5: Marketing

In this fifth and final article in our series about the process of writing a business book, we present some suggestions and tips for how to make the most of your book once it’s complete. If you’ve just found this series now, you can catch up by taking a look at Part 1 (an introduction to the series and how to plan for writing a book), Part 2 (the writing process itself), Part 3 … [Read more...]

Why Every Small Business Should Run Webinars

For those who have not come across a webinar before, they are essentially a seminar held online. They give you a platform to communicate to a large audience, in real time, about a specific topic or interest. Imagine being able to present to hundreds of people without anyone needing to spend the time or money travelling to a venue. Using a webinar software, you can host an … [Read more...]

Behind the Scenes of Writing a Business Book – Part 4: Cover Design

This is the fourth article in a series on what goes into writing a business book. If you’re just now tuning in, be sure to check out Part 1 (an introduction to the series), Part 2 (all about the writing process), and Part 3 (editing and book layout), too. That way, you’ll have a clear understanding about what is involved in each stage of the process. This article is all … [Read more...]

Behind the Scenes of Writing a Business Book – Part 2: Writing

Next time you pick up a book, stop for a moment and think about how it was created. Probably the first (and only) thing that comes to mind is the author, sitting at a desk, toiling away. In other words, you think of how it was written. That makes sense! The writing phase is the phase people are most familiar with. Not so fast, though. The reality of writing a book may look … [Read more...]