Blogging

How to Present Yourself as an Expert

Use a variety of platforms to build client relationships by leveraging your knowledge and expertise. A small business owner, particularly one who provides a professional service that is intangible (as opposed to a physical product that your customers can hold) like consultants, designers, or even software developers, faces unique challenges when it comes to communicating … [Read more...]

Avoid These Topics on Your Company Blog

Company blogs are a tremendously valuable tool for businesses to communicate with customers. Blogs allow businesses to announce promotions, share company news, and inform their customers of industry trends. Company blogs are a perfect medium for providing customer access to information that may not require an entire section on a company website.  In simple terms, if company … [Read more...]

4 Tips for Better Business Blogging

Content is King: Learn to Use Content to Lead Give your business blog posts more power and get the most out of your blog as a tool for communications, marketing, sales and service by remembering the Four Ps of Better Blog Posts: provide, personalize, present and plan. Provide interesting information in an accessible way Good content is the essential component of every blog … [Read more...]