Branding

9 Crucial Small Business Branding Lessons from Doctor Who

Doctor Who happens to be one of my favorite television shows of all time. Doctor Who isn’t new by any means - it was on the air from 1963 to 1989 on the BBC and rebooted in 2005 on the same channel. It was the newer series that caught my attention (although I have gone back to visit quite a few of the older episodes), with the Tenth Doctor and his companion Rose Tyler sucking … [Read more...]

Digital Marketing and Branding: An Interview with D. Scott Bowen of Vistaprint Digital

Businessing Magazine recently had the opportunity to speak with D. Scott Bowen, Vice President and General Manager of Vistaprint Digital. Vistaprint Digital helps millions of small businesses develop their online presence by offering tools that assist with website development, social media, email marketing, and SEO. Their digital marketing tools are designed to work in harmony … [Read more...]

The Most Effective Brand Building Strategies

Branding is a word that you hear a whole lot about these days when it comes to marketing. Branding your business or organization means developing a business name, reputation and an easily recognizable symbol or logo that sets your company apart from your competitors. Developing a recognizable brand will make your marketing efforts much more beneficial and much easier. Focused … [Read more...]

When Short-Form E-Books Are the Best Choice

Last month, I wrote an article about the benefits of thinking big and going beyond the free downloadable e-book. I explained the benefits of having your book available at all the major online retailers like Amazon, iBooks, Barnes & Noble, and Kobo, and how the more widely available your e-book is, the better shot you have at reaching people who don’t already know about your … [Read more...]