Business Plan

How to Create an Impactful Mission Statement in 5 Simple Steps

Although most small businesses only have a one to two-line mission statement, it is the words contained within this small declaration that can have a huge impact on its success or failure. After all, the mission of the company not only tells the consumer what your company stands for and strives for, hopefully increasing their desire to want to do business with you, but it … [Read more...]

4 Questions to Answer Before Talking to a Prospective Client

Who am I is not a philosophical question for small business owners - it’s the first step to converting a lead. To prepare to engage with clients and prospects, you have to start with the basics.  While some of these essential questions might seem obvious, it is important to lock down your answers to understand who you are and what value you provide as a business and to … [Read more...]

Golden Care in San Diego: Passion and Planning Build a Thriving Business

Advice for creating a mission-driven business from Golden Care Owner Porsha Vogt. For Porsha Vogt, founder and owner of Golden Care, a senior in-home care agency, starting a business was personal.  She was motivated to start a senior care business because of experiences in her own family, and that personal care and attention became part of the mission and the practice of her … [Read more...]

Creative Ways to Finance Your Small Business

So you’re a small business owner. You have the great idea. You have the well-developed business plan, and you know exactly where you want to go and what you want to do. What’s left to do? Secure financing! Ideas can only get you so far, you need the capital to turn those ideas into reality. There is a myriad of ways to go about financing your small business. Let’s explore your … [Read more...]

An Easy-to-Understand Guide to Creating a Business Plan

As Winston Churchill once said, “He who fails to plan is planning to fail.” While this is undoubtedly true, the plan itself is extremely important as it must contain certain things if you’re going to achieve a high level of success. Things that will blow your competitors away. Things that will help you earn high enough profits to take care of you and your family both now and in … [Read more...]

4 Tips for Startup Business Financing: What Lenders Need From You

The financing part of starting a business can be completely overwhelming.  From finding a lender, all the way through the application process, until the sweet (or bitter) end of approval or rejection, the whole thing can wear a person out.  While it may seem that getting a startup loan or any type of business loan is as simple as filling out an application and having the right … [Read more...]

How to Write an Effective Mission Statement

Create an authentic statement that motivates engagement A Mission Statement is an essential piece of both the communications strategy and business plan for non-profit organizations and cause-based businesses.  The Mission Statement also is important for for-profit businesses because it is another opportunity to articulate who you are and what you do in a way that … [Read more...]