Communication

Face to Face: An Interview with Dr. Cheryl Bauman

In an interview with Monday Morning Radio host Dean Rotbart, Dr. Cheryl Bauman discusses why face-to-face communication is still important in business, even in this digital age. While Dr. Bauman recognizes that digital forms of communication are here to stay, she makes the case that it is worth the extra time and inconvenience to meet face to face with employees, clients, and … [Read more...]

7 Thought-Provoking Reasons to Mentor Others

Within a year of graduating from college, I was extremely happy to land a job working as a caseworker for the local domestic relations section of the court. And while I was fairly confident in my abilities, overall proud of the work that I put out and the accomplishments I made (such as resolving over $3 million in back-due child support), the reality is that a great deal of my … [Read more...]

What is Sales, and How Is It Different from Marketing?

Sales is any type of interpersonal communication, usually one-on-one, that leads to the close of a sale, or a signed contract. Most often sales are the interactions with prospects or leads, which are the direct product of marketing. The strategy behind sales is to “push” with a concentration on short-term results. Successful salesman have the ability to communicate the “what” … [Read more...]

What is an Infographic and What Are They Used For?

An infographic is a data-rich, graphical representation of a story or thesis. It combines text and graphics to convey a message in a more interesting medium than an article or single photo. Research shows infographics to be around 30 times more likely to be read than plain text articles. The purpose of an infographic is to educate or inform on a unique topic in an interesting … [Read more...]

What to Do When Writer’s Block is Killing Your Blog

Plenty of business owners understand why a blog is so important: it builds community; amplifies your voice in the market; establishes you as an expert or a provider of unique products or services; and strengthens relationships with colleagues, partners and the press. But what happens if all that awareness leads to a whole lot of nothing when it comes time to sit down and … [Read more...]