Content Marketing

Increased Conversions Make a More Profitable Business

When it comes to getting the biggest bang for your buck out of your digital marketing efforts, the first item on every small business’s agenda should be conversion rates. These are the site visitors who do more than just look around on your site then go away, but who actually become customers and add valuable sales revenue to your business. The reason conversions matter so … [Read more...]

7 Ways To Increase Your Online Traffic

The online marketplace is more competitive than ever, and because of this, many businesses are finding it increasingly more difficult to drive traffic to their sites. There are, however, steps you can take to increase the number of visitors to your website. Below are seven suggestions. Some will yield more immediate results, while others will give you pointers as to how you can … [Read more...]

BM Windows Adds to Its Library of Customer Resources With New E-book

At Maven, we’ve had the privilege of working on some great projects, and one of the most recent ones we’re excited about is the publication of the new e-book by Michal Bohm, owner of San Diego replacement window and door company BM Windows. What makes this e-book special is that it’s the second one for the company, making it a powerful addition to an already-outstanding set … [Read more...]

10 Unusual Places to Find Blogging Inspiration

There’s nothing worse than staring at a blank page and wondering what on earth you’re going to write for your next blog post. Anyone in the business of content marketing or simply blog writing for pleasure will know the importance of keeping a regular routine. Publishing posts regularly is key to building an audience and, most importantly, keeping your finger on the pulse of … [Read more...]

10 Free Tools to Streamline Your Internet Marketing Efforts

There are a myriad of resources available to the internet marketer, some better than others — and some more expensive than others. Depending on the nature of your marketing strategy, forking over some cash for high-quality, complex tools might be a good choice. But if you are on a tight budget, or simply don’t need anything too intricate, these tools are my favorites that won’t … [Read more...]

Your 3 Most Common Blogging Questions Answered

If you follow my posts at all, then you know that I’ve written about blogging before. A few times actually. For instance, not too long ago, we covered what you should blog about. Just a couple of months before that, we talked about whether you should start a small business blog at all. However, sometimes publishing this type of content raises more questions than answers. At … [Read more...]

The Future of Video: An Infographic

Video is quickly becoming the primary medium for consumers to gain information about products and services, and more and more companies are realizing this and incorporating video in their marketing strategies. Take a look at this infographic, submitted by Tom Hopkins at One Productions, and see if producing a branded video for your small business could be a good investment. … [Read more...]