Customer Retention

Telephone Communication for 21st Century Businesses: Radio Interview with Charlie Fusco of Synergixx

Call centers have a not-so-great reputation with many consumers. Between aggressive telemarketers and foreign-based customer service centers, call centers sometimes do a disservice to the businesses they are trying to help. Charlie Fusco, an expert in call center services, talks with Dean Rotbart of Monday Morning Radio about how businesses can best utilize their call centers … [Read more...]

Bringing Home the Bacon: An Interview with Heather Sandford of The Piggery

On this episode of Monday Morning Radio, Dean Rotbart interviews Heather Sandford, who owns The Piggery, a farm and butcher shop in upstate New York. The Piggery farm specializes in GMO-free, pasture raised, heritage breed hogs, which they sell in their Ithaca, New York butcher shop, along with meat from other local pasture-based farms. Sandford talks about the challenges of … [Read more...]

Customer Experience for the Win: Radio Interview with Denise Graziano

Denise Graziano is interviewed in this episode of Monday Morning Radio about the importance of customer experience for a business. Customer experience, says Denise, is what sets successful businesses apart, more so than price or even the business’ products. Yet, 60% of businesses are not addressing customer experience in any meaningful way. Denise talks about the difference … [Read more...]

5 Guidelines to Raising Your Prices without Losing Customers

Stay in business long enough and you’re going to have to deal with raising your prices at some time or another. After all, if you don’t, your profits will be eaten up by your increased costs, which means that you’ll be making less even though your bills are likely higher than ever. While some small business owners seem to have no problem raising rates for their goods and … [Read more...]

Boost Customer Service With 3 Essential Keys to Marketing Success

I’ve been in businesses where a disgruntled customer has walked out for some reason or another and the response of the customer service representative was something along the lines of, “Take your $50 and spend it elsewhere then! We don’t need it!” (Usually this was muttered under their breath, but not always.) And while it may seem like they only lost the amount of the … [Read more...]

Inland Auto in Murrieta, Ca: Honesty and Meticulous Work Set Small Business Apart in Crowded Market

From marketing to car maintenance, owner Mike Mattes’ guiding principle keeps Inland Auto running strong Mike Mattes works in a tough business.  He owns an auto shop in Murrieta, CA, a place where there are over 230 other auto shops for customers to choose from.  But Mike’s shop, Inland Auto, stands out for a few reasons that are important for the vitality of his business … [Read more...]

4 Ways to Keep Your Customers Coming Back for More

Let’s face it: If your customer base walked away from you today, your doors would have to shut tomorrow. And as much as you make the day to day decisions about your company, it is your clients that call the real shots as they hold the power. So, you need to make them as happy with you as possible if you want to keep them coming back for more. What are some ways that you can do … [Read more...]

2 Simple Steps To Excellent Customer Service

For Christmas last year my wife surprised me with the coolest gift – a remote control helicopter. After a short period to charge the batteries, I began the process of learning how to maneuver the tiny craft around the house. I’ll be honest, the learning curve was steeper than I thought and I hit a lot of walls and crashed into just about everything and everyone. By the next day … [Read more...]