Emotional Marketing

Tap into the Power of the About Page

The About page on a company website is perhaps the single most overlooked and underutilized marketing opportunity. One of the easiest ways to connect with customers is by humanizing your company. So many businesses miss this chance to gain customer loyalty because they don’t provide enough information—or they provide the wrong kind of information—on their website’s About … [Read more...]

The Role Emotions Play In Marketing

In order to be successful in business, you have to be able to effectively market your products and services to your target market. While it may seem like appealing to your ideal customer’s reasoning or sense of logic would be a great way to do that, you may actually get further ahead by appealing to their emotions instead. Why Emotions Matter In Marketing In a post published … [Read more...]

How to Create an Effective Emotional Marketing Campaign

Have you ever watched an ad on television that made you laugh out loud, put a lump in your throat, or otherwise warmed your heart? Most of us can name at least one in each of these categories, further backing up all of the research which has confirmed that one of the best ways to connect with your consumers is emotionally. The question is: How do you create a marketing … [Read more...]