Goal Setting

Value for Me and Also for Thee

What is the ultimate goal of any business? What is its purpose? Simple questions, right? To make money. Wrong answer. To be profitable? Wrong again. The goal of any business should be to create value. Making money is a short-sighted answer. Focusing on profits also take a short-sighted approach to long term success. So what does “create value” even mean, and for whom are we … [Read more...]