Increase Sales

5 Data-Backed Ways to Increase Sales This Year

Selling is an art that many people or small businesses have yet to perfect. In most cases, there’s room for improvement, whether you modify your follow-up process or test new customer incentives. Whatever tactic you choose, it’s important to use data to back up your ideas—what worked for someone else may be just right for your company as well. Data also serves as an easy way … [Read more...]

What is Sales, and How Is It Different from Marketing?

Sales is any type of interpersonal communication, usually one-on-one, that leads to the close of a sale, or a signed contract. Most often sales are the interactions with prospects or leads, which are the direct product of marketing. The strategy behind sales is to “push” with a concentration on short-term results. Successful salesman have the ability to communicate the “what” … [Read more...]

Common Sense Marketing: 5 Questions with Robert Fukui, CEO of High Point Marketing

Robert Fukui, President and CEO of High Point Marketing, talks about how his years of experience in sales and marketing led him to start his own marketing consulting business. What are the primary service(s) or product(s) that your business provides? My company offers marketing consulting that provides strategies to increase profits by focusing on a internal improvements … [Read more...]

Why Your Small Business Should Sell Online Gift Cards: An Infographic

This infographic, submitted by Chris Landry, Managing Director at Colourfast, explains the stats and trends related to online gift cards. In the past, people bought gift cards as presents if they were struggling to think of something better to buy and they needed to buy something quickly, but the gift card industry is now booming and businesses are seeing huge growth in gift … [Read more...]

7 Ways to Create a Winning Job Proposal

Whether you are in a service-based profession or you sell products and you’re trying to secure more high-volume clients, creating a solid proposal may be the difference between job feast and famine. And if you’re in a position like me, where your clients generally need you for only limited periods of time, then you have to be able to sell yourself over and over again in a way … [Read more...]

Why Discount Pricing Does Not Work

A common thought among most business owners is that if you want to increase sales volume and increase profits, you should lower your price or offer discounts. That type of thinking and strategy could not be further from the truth. While sales volume could occasionally increase with discounting, it very rarely leads to increased profits. More times than not, it will … [Read more...]

Boost Customer Service With 3 Essential Keys to Marketing Success

I’ve been in businesses where a disgruntled customer has walked out for some reason or another and the response of the customer service representative was something along the lines of, “Take your $50 and spend it elsewhere then! We don’t need it!” (Usually this was muttered under their breath, but not always.) And while it may seem like they only lost the amount of the … [Read more...]