Logo Design

More Than Just Logos: What It Takes to Build Brand Awareness

By the looks of it, you would never think that some of the largest companies in America have invested hundreds of thousands of dollars into the development of their logos. The best logos are recognizable and still simple. The simplicity of the design might lead you to think that both logo design and building brand awareness are easy tasks. That couldn't be further from the … [Read more...]

The Best and Worst Business Rebrands (Infographic)

Small business owners sometimes overlook the importance of branding. And over time, rebranding may be a smart move. This infographic includes examples of both positive and negative rebanding experiences. While these branding examples are of major companies, there's plenty for small businesses and entrepreneurs to learn by example. Infographic … [Read more...]

What is a Brand, and What Does Branding Mean?

A brand is the name, symbol or design that differentiates a product or service from others like it. Your brand should convey to your customers who you are, what you stand for and what you hope to achieve. Most importantly, your brand conveys that unique three-fold message in a way that differentiates your company from your competitors. Branding is the tactical execution of that … [Read more...]

The Psychology of Logo Designs: An Infographic

There is a lot more to logo designs than meets the eye. The color, font, and shape of a business logo have certain associations that influence how a customer perceives your business. When you consider that 93% of purchasing judgments are made on visual perceptions, the important of choosing an appropriate logo for your business becomes all the more important. As a small … [Read more...]

Out with the Old, In with the New!

In December 2014 the NBA franchise Toronto Raptors announced a new team identity to begin use in the 2015-16 season. I’ve never been a big fan of the raptor character on the old logo, so I thought it was a good idea to make an update for the Raptors. Since the Raptors team has been around since 1995 there’s a lot of familiarity with the typography and character icon. … [Read more...]

Identity Design Case Study: Ramsey Backflow and Plumbing

Identity design may appear simple on the surface, but good identity design has a thought, intention and reason behind the aesthetics. As an example, let’s take a look at the thinking behind the concepts for Ramsey Backflow and Plumbing. One is a bit more commercial and the other more residential. Option A – This identity has a modern, up-market feel and gives a nod to the … [Read more...]