Mission Statement

Your Company Has a Mission Statement, But Do You?

From day number one of starting a business, we’re repeatedly told that we need a mission statement. That this one sentence or phrase can help us effectively build our brand, better connect with our consumers, and keep us focused on where it is we want our new business to be a decade or two down the road. Basically, it can help us become a success. I don’t know about you, but … [Read more...]

Mission Statements: Who You Are, What You Do and Why You Do it

There is a scene in Lawrence of Arabia, the epic film based on the life of T. E. Lawrence and starring Peter O’Toole, where we see Lawrence standing majestically in the middle of the desert with his white robe swirling around him in the breeze. Nearby, his companion frantically shouts and waves to get the attention of a lone motorcyclist in the distance. When the … [Read more...]

Your Mission Statement: Don’t Let Perfect Be the Enemy of Good

Writing a mission statement for your company can seem so daunting. How do you boil down all of the most essential values of your business into a single, concise statement? How do you make sure it communicates the right message to your team and to customers? It seems like there’s a lot of pressure to get it just right, and this becomes a point of paralysis for many business … [Read more...]

What is a Mission Statement, and How is it Different Than a Vision Statement?

A mission statement, which is different from a vision statement, defines the purpose and objectives of a company in the present. A mission statement explains why does the company do what it does, for whom and how. Its focus is on the present leading to the future. The main purpose of a mission statement is to guide the day-to-day decision making by defining the purpose and … [Read more...]