Press Releases

How to Use Press Releases to Help You Grow Your Business

Imagine what it would be like if, in order to grow your small business, you had to personally go door to door, telling each and every individual that answers about your products or services. How long would it take you to hit everyone in your target market? Too overwhelming an idea to even consider? Okay then. Let’s say you get smart about it and, instead of just going out … [Read more...]

For Immediate Release: How to Make Press Releases Work for Your Small Business

It has been a mainstay of business communication for decades, but who wrote the first press release? Historians give the credit to an American named Ivy Lee. In 1906, Lee’s marketing agency was working with the Pennsylvania Railroad as a client at the time of a deadly train accident. The Atlantic City, N.J. wreck killed more than 50 people. Realizing that the tragic event … [Read more...]

The Difference Between a Media Alert and a Press Release

How to use a Media Alert for event promotion Communications consultants and PR professionals help clients gain exposure and promote events through strategic deployment of media outreach tools including the old standbys: the press release and the Media Alert. Media Alerts are particularly effective for garnering press for events.  This includes securing pre-event press … [Read more...]

Top 5 Business Launch Press Release Mistakes

Avoid these mistakes to get your press release picked up You have worked tirelessly on your business plan, committed yourself financially, professionally and emotionally to a business that you believe in - a business that you are betting on to succeed - and now it is time to share that with the world.  Now it is time to write a business launch press release that works as … [Read more...]