Publicity

Boutique Architecture Firm Positions Itself to Become a Brand Name

Mark Grisafe has been running a small, but successful architecture business for the last several years, but knew he needed to change his business strategy if he wanted to compete with the better-known, brand name firms in his area. His firm, M. Grisafe Architects, is a full service commercial and residential architecture firm based in Long Beach, California that can handle … [Read more...]

4 Marketing Stunts that Hit the Mark

Marketing stunts have been around for as long as the art of marketing itself, and frankly they are often quite annoying.  Some of them however, have  proven by sheer success that they were also a stroke of genius on the part of their creator.  Consider the following  examples. The Wait list Mailbox, an app marketed to the general public as the magic way to have an empty … [Read more...]