Publishing

Behind the Scenes of Writing a Business Book – Part 5: Marketing

In this fifth and final article in our series about the process of writing a business book, we present some suggestions and tips for how to make the most of your book once it’s complete. If you’ve just found this series now, you can catch up by taking a look at Part 1 (an introduction to the series and how to plan for writing a book), Part 2 (the writing process itself), Part 3 … [Read more...]

Behind the Scenes of Writing a Business Book – Part 2: Writing

Next time you pick up a book, stop for a moment and think about how it was created. Probably the first (and only) thing that comes to mind is the author, sitting at a desk, toiling away. In other words, you think of how it was written. That makes sense! The writing phase is the phase people are most familiar with. Not so fast, though. The reality of writing a book may look … [Read more...]

BM Windows Adds to Its Library of Customer Resources With New E-book

At Maven, we’ve had the privilege of working on some great projects, and one of the most recent ones we’re excited about is the publication of the new e-book by Michal Bohm, owner of San Diego replacement window and door company BM Windows. What makes this e-book special is that it’s the second one for the company, making it a powerful addition to an already-outstanding set … [Read more...]

Behind the Scenes of Writing a Business Book

Lately, I’ve been having a lot of conversations about what I do for a living. Some of them have been with strangers I’ve met while out and about (the typical “What do you do?” conversation), and others have been with friends who know that I own a publishing company, but don’t know much about it and want to learn more about what I do. Whether in an encounter with a person … [Read more...]

Sharing Your Business’s Story: Upcoming Book Series by Interior Designer Brendan McFarland

A while ago, I wrote an article about how at Maven Publishing, we are ready to work with you and help you get your book out there, regardless of where you are in the process: If you have a vague idea that you think maybe you want to write a book, it’s not too early to reach out and let us help you get moving in the right direction. If you’ve started outlining or … [Read more...]

Business Books: We Do Judge Them By Their Covers

As you were growing up, you probably had more than one well-meaning adult tell you not to “judge a book by its cover.” It’s a lovely sentiment that is meant to apply to new people and new situations; in other words, things are not always how they appear to be on the surface. Sometimes you need more experience with a person or place in order to truly understand … [Read more...]

When Short-Form E-Books Are the Best Choice

Last month, I wrote an article about the benefits of thinking big and going beyond the free downloadable e-book. I explained the benefits of having your book available at all the major online retailers like Amazon, iBooks, Barnes & Noble, and Kobo, and how the more widely available your e-book is, the better shot you have at reaching people who don’t already know about your … [Read more...]

Beyond the Free Downloadable E-book

Free downloadable e-book PDFs: You’ve seen them everywhere, and you may even have one on your own business’s website. They’re designed to build interest, to go a little more in-depth into your company’s philosophy or process, and to bulk up your list of email contacts. There’s nothing inherently wrong with free downloadable e-books. They have their place in the business world, … [Read more...]