Sales Strategy

5 Data-Backed Ways to Increase Sales This Year

Selling is an art that many people or small businesses have yet to perfect. In most cases, there’s room for improvement, whether you modify your follow-up process or test new customer incentives. Whatever tactic you choose, it’s important to use data to back up your ideas—what worked for someone else may be just right for your company as well. Data also serves as an easy way … [Read more...]

How to Create an Effective Emotional Marketing Campaign

Have you ever watched an ad on television that made you laugh out loud, put a lump in your throat, or otherwise warmed your heart? Most of us can name at least one in each of these categories, further backing up all of the research which has confirmed that one of the best ways to connect with your consumers is emotionally. The question is: How do you create a marketing … [Read more...]

What is Sales, and How Is It Different from Marketing?

Sales is any type of interpersonal communication, usually one-on-one, that leads to the close of a sale, or a signed contract. Most often sales are the interactions with prospects or leads, which are the direct product of marketing. The strategy behind sales is to “push” with a concentration on short-term results. Successful salesman have the ability to communicate the “what” … [Read more...]

What is a Sales Commission?

A sales commission is the amount of money that is gained by a salesperson based on the amount of sales they have achieved. A sales commission could be a flat amount per sale or a percentage of total sales for a period of time. It’s common for a salesperson to receive a sales commission in addition to their yearly base salary. Example: If a salesperson was to receive a 10% … [Read more...]

What is a Seasonal Business?

Often a seasonal business is thought of as business that is incrementally more busy during a holiday season. For example: a florist sells more flowers during Valentine’s Day. But a seasonal business is technically, any business which gains incremental sales during any measurable time period. Like a restaurant which gains  5% more sales during the winter time or a parking lot … [Read more...]

6 Reasons Not to Use Social Media

Social media has seemingly become the go-to marketing method among many business owners these days, and many feel it is a must have. However, like any good marketing tool, there are pros and cons. While there are a ton of articles out there detailing the reasons you need to be on board with social media, I will illustrate the opposite. As a marketing professional I am … [Read more...]

Why Your Small Business Should Sell Online Gift Cards: An Infographic

This infographic, submitted by Chris Landry, Managing Director at Colourfast, explains the stats and trends related to online gift cards. In the past, people bought gift cards as presents if they were struggling to think of something better to buy and they needed to buy something quickly, but the gift card industry is now booming and businesses are seeing huge growth in gift … [Read more...]