SEO

5 Ways a Strong SEO Campaign Impacts Your Brand

For most people, SEO is pretty far down on the food chain in terms of website development. You have to define your niche, choose a vertical, pick a domain name and hosting platform, and then hire your developers. If SEO does come into the picture, it's far down the road after the "more important" action items are taken care of. If that's so, then why does Google insist that … [Read more...]

How to Build a Successful Ecommerce Business

With the world of ecommerce developing rapidly, it’s become quite easy and inexpensive to enter this type of business. Unfortunately, this doesn’t mean that success is guaranteed, since there are many aspects you need to get right if your wish is to create a sustainable and growing business. The safest way to building a successful ecommerce business is to learn from those … [Read more...]

Top Cities for SEO Professionals

With so many users starting their search online for the products and services they need, search engine optimization (SEO) continues to be a growing field. Those looking to begin a career in SEO, or established professionals seeking the best job opportunities, should look to the cities that have the highest demand for their service. Recently, Conductor analyzed research from … [Read more...]

Why the South Charms Small Businesses and How to Compete if You Don’t Live There

The South is well known for its charm, and many small business owners appear to be quite familiar with the region’s alluring qualities. My team at Vistaprint Digital recently noticed a trend among customers using our website builder—southern cities had the highest number of customers per capita. In fact, the top five cities for website customer density were all located in … [Read more...]

How to Utilize Every Aspect of Your Sales Funnel

The lifeblood of business is leads, and generating them has only become harder as more noise competes for the user’s attention. Engagement is a nebulous idea, but it’s a concept that you need to pinpoint if you’re going to find success with any effort. In order to maintain engagement with the brand, it’s important to utilize every aspect of the sales funnel. First, you’ll … [Read more...]

7 Ways To Increase Your Online Traffic

The online marketplace is more competitive than ever, and because of this, many businesses are finding it increasingly more difficult to drive traffic to their sites. There are, however, steps you can take to increase the number of visitors to your website. Below are seven suggestions. Some will yield more immediate results, while others will give you pointers as to how you can … [Read more...]

Digital Marketing and Branding: An Interview with D. Scott Bowen of Vistaprint Digital

Businessing Magazine recently had the opportunity to speak with D. Scott Bowen, Vice President and General Manager of Vistaprint Digital. Vistaprint Digital helps millions of small businesses develop their online presence by offering tools that assist with website development, social media, email marketing, and SEO. Their digital marketing tools are designed to work in harmony … [Read more...]

Lead Generation Ecosystem: An Infographic

Small companies engaged in lead generation marketing are often locking horns with big companies with deep pockets and deep knowledge. While the infographic below, the Lead Generation Ecosystem, isn’t a magic bullet, it will help any small firm level the online playing field. Originally created as an internal training tool by Straight North, a PPC service company, the … [Read more...]

10 Free Tools to Streamline Your Internet Marketing Efforts

There are a myriad of resources available to the internet marketer, some better than others — and some more expensive than others. Depending on the nature of your marketing strategy, forking over some cash for high-quality, complex tools might be a good choice. But if you are on a tight budget, or simply don’t need anything too intricate, these tools are my favorites that won’t … [Read more...]

What is Digital Marketing?

Digital marketing is a collective strategy of promoting and marketing products or services through digital channels to generate leads and convert those leads into sales. The core medium utilized to accomplish the strategic goals of digital marketing is internet technologies. With the proliferation of internet connected devices, digital marketing efforts are growing at an … [Read more...]