Small Business Tips

Take the Mystery Out of Hiring a Consultant

The client-consultant relationship can be a fruitful one for both parties. Over time, consultants and their clients build the kind of trust that allows for creativity and collaboration. The hardest part of building the client-consultant relationship is taking the first steps that move both parties from conversations about what they can do together to creating a plan – and a … [Read more...]

Beware of the Desperate (and the Hungry)

Jerry Seinfeld used to tell a joke about the dining experience people have. He explained how when you're first seated in the restaurant you look at the menu, thinking about how hungry you are getting excited about all the options. Inevitably you order more than you need and have a wonderful meal. Later on you're full and content, and sitting at the table satisfied. Then the … [Read more...]

A Hobby, a Job or a Company. Which One are You Building?

I’m always meeting new clients and lately I find myself classifying them into one of these categories. Why? Because it helps me to understand where they are in terms of their business, what type of investment makes sense for them to spend on our marketing services, and frankly, whether we should take them seriously. Be Realistic about Your Business The IRS classifies you as a … [Read more...]

Word of Mouth is Great – But Who is Talking About Your Business?

Three Steps to Harness the Power of Word of Mouth for your Business Word of mouth is an important first step in marketing a small to mid-size business, and it is critical for a successful start to a new business operating on a limited budget.  After launch, word of mouth continues to play an important role in getting your business in front of the customers you want.  Word of … [Read more...]

Decoding the Designer-Client Relationship

A Designer’s Perspective from Modmacro Creative Director Jerry Lund. Hiring communications, marketing, web and design professionals is an important part of a small business owner’s responsibilities.  In order to make the right choices when connecting with a service provider like a graphic designer, it is important to know a little more about the design profession, the design … [Read more...]

4 Tips for Better Business Blogging

Content is King: Learn to Use Content to Lead Give your business blog posts more power and get the most out of your blog as a tool for communications, marketing, sales and service by remembering the Four Ps of Better Blog Posts: provide, personalize, present and plan. Provide interesting information in an accessible way Good content is the essential component of every blog … [Read more...]

Top 5 Business Launch Press Release Mistakes

Avoid these mistakes to get your press release picked up You have worked tirelessly on your business plan, committed yourself financially, professionally and emotionally to a business that you believe in - a business that you are betting on to succeed - and now it is time to share that with the world.  Now it is time to write a business launch press release that works as … [Read more...]

4 Important Things You Can Learn About a Person On The Golf Course

Trust is vital to every small-business owner. Can you trust an employee? Can you trust a business partner? At no time is that trust more important then when considering the prospect of a new-hire or a business venture with a new partner.  Sure - this person seems like a nice human being, they may be well-spoken, they may be smart and funny. But how well can you really know … [Read more...]