Vision Statement

Vision Statement Examples: Tips for Small Business Owners

By definition, vision statements and mission statements are two completely separate things, but that doesn’t stop many organizations from using them interchangeably or combining them to express their current purpose, as well as their vision for the future. Organizations of all sizes and types have invested the time to craft vision statements. Some are short and direct, like … [Read more...]

How to Create a Clear and Concise Vision Statement

Whether you’re just now starting your small business or you’ve been in business for ages and are rebranding or honing your goals down, creating a clear, concise vision statement can help. What is a vision statement? Vision Statement Defined According to BusinessDictionary.com, a vision statement is “an aspirational description of what an organization would like to achieve or … [Read more...]

What is a Vision Statement, and How is it Different Than a Mission Statement?

A vision statement, which is different from a mission statement, defines the purpose and objectives of a company for the future. A vision statement explains what the company hopes to do going forward, when does the company want to do it, and how does the company accomplish its future goals. Its focus is on future hope with a clear objective. The main purpose of a vision … [Read more...]

Boutique Architecture Firm Positions Itself to Become a Brand Name

Mark Grisafe has been running a small, but successful architecture business for the last several years, but knew he needed to change his business strategy if he wanted to compete with the better-known, brand name firms in his area. His firm, M. Grisafe Architects, is a full service commercial and residential architecture firm based in Long Beach, California that can handle … [Read more...]