Website Conversion

Increased Conversions Make a More Profitable Business

When it comes to getting the biggest bang for your buck out of your digital marketing efforts, the first item on every small business’s agenda should be conversion rates. These are the site visitors who do more than just look around on your site then go away, but who actually become customers and add valuable sales revenue to your business. The reason conversions matter so … [Read more...]

New Survey Reveals How Your Website Might Actually Be Hurting Your Small Business

In just one 60-second time frame, roughly 70 new domains are registered and 571 new websites created. This means that, over the next 365 days, we’ll see more than 300 million websites added to the already crowded World Wide Web. Not only do these numbers inherently imply that you’ll be facing more competition than ever when it comes to gaining the attention of your target … [Read more...]

20 Ways to Boost Your Website’s Conversion Rate

You can have the most visually appealing website in the world, but if it isn’t turning potential clients into paying customers, then it isn’t really doing you any good. It has to reach right out and grab the readers by the collar, pulling them in closer, and making them want to order your goods or services NOW. So, if yours doesn’t have that must-act-right-this-moment … [Read more...]

7 Ways to Make Your Web Content More Persuasive

Your website is just one of many tools that you can use to promote your small business, turning potential clients into paying customers. While deciding what domain to use and what graphic designs will speak the loudest to your target market, one other important consideration you need to make is the content you are going to use to sell your goods. Are you going to craft words … [Read more...]

Audio Interview with Michal Bohm of BM Windows in San Diego

Monday Morning Radio host Dean Rotbart interviews Michal Bohm, owner of BM Windows, a window replacement company in San Diego with a business model that differs from most others in the industry. While many window replacement companies focus on high-pressure sales techniques, Michal has chosen a different approach that has allowed him to thrive in a competitive market. In the … [Read more...]

Why Your Website May Not Be Converting (And What to Do About It)

One thing is for sure, you can have the greatest looking website in the world, but if it isn’t converting potential clients into lifelong customers, it isn’t going to do you any good. The whole goal of web content is to entice others to want to do business with you and only you. So, why isn’t yours doing that? An All Too Common Website Conversion Issue Perhaps one of the most … [Read more...]

Email Remarketing and How to Use it to Your Advantage

Many people decide to quit their purchases a moment before they enter their credit card or PayPal data in the checkout page form. We all know this feeling. Just think about all the times you entered the retail store, tried a pair of shoes or jeans and left the store without buying them. If the salesperson comes after you and tries to convince you to buy them, you would think of … [Read more...]