Purpose

Mission Statements: Who You Are, What You Do and Why You Do it

There is a scene in Lawrence of Arabia, the epic film based on the life of T. E. Lawrence and starring Peter O’Toole, where we see Lawrence standing majestically in the middle of the desert with his white robe swirling around him in the breeze. Nearby, his companion frantically shouts and waves to get the attention of a lone motorcyclist in the distance. When the … [Read more...]

What is a Vision Statement, and How is it Different Than a Mission Statement?

A vision statement, which is different from a mission statement, defines the purpose and objectives of a company for the future. A vision statement explains what the company hopes to do going forward, when does the company want to do it, and how does the company accomplish its future goals. Its focus is on future hope with a clear objective. The main purpose of a vision … [Read more...]

What is a Mission Statement, and How is it Different Than a Vision Statement?

A mission statement, which is different from a vision statement, defines the purpose and objectives of a company in the present. A mission statement explains why does the company do what it does, for whom and how. Its focus is on the present leading to the future. The main purpose of a mission statement is to guide the day-to-day decision making by defining the purpose and … [Read more...]