Strategizing

Small Business Strategy and Planning

The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business

Upward Trajectory: 4 Investments That Will Help Your Business Grow

A part of growing your business is having to make some hard decisions on where to invest your profits. Some of these investments may cost more than others. Here are some investments that you can make to help your business grow. Expand Your Product Line Create a team of employees and assign them the task of developing new products. For this, you’re going to need to utilize the … [Read more...]

5 Keys to Setting and Meeting Customer Expectations

Setting and meeting customer expectations is a never-ending process and can be quite the balancing act. Striving to maintain positive relationships with clients results in a more satisfying work environment and greater level of output. Due to advances in technology, customers expect more than ever before, and rightly so. All businesses start out setting the bar high, but … [Read more...]

4 Ways to Impress Your Customers the Moment They Step Through the Door

Despite more people turning to online shopping, over 64 percent of people still prefer to make a purchase in a brick-and-mortar store. While many people participate in showrooming, which is the practice of looking at a product in a store before buying it online, others also participate in web rooming, which is the practice of looking at a product online before buying it in a … [Read more...]

Finding Your Niche is as Easy as ABC

The concept of “finding riches in the niches” should not be a new concept to any businessperson. Finding, focusing on, and fulfilling the needs of a defined, targeted constituency is the only path to success. Seth Grodin says, “The secret to being the best in the world is to make the 'world' smaller.”  Focus your energy on one tribe or group. There’s even a term for it – … [Read more...]

Innovations Your Company Should Adopt to Attract Talented Millennials

Time is the ultimate harbinger of change. This is true in all aspects of life - including the pool of potential employees. With the new year well under way we are facing a large pool of Millennials that are ready to join the workforce in any and all capacities you can imagine. In the US alone there are almost 55 million Millennials ready to work hard. This cannot be ignored if … [Read more...]

Win, Lose or Draw: Brick-and-Mortar vs. E-commerce

So what do you think: Is the retail war over between brick-and-mortar stores and e-commerce? Or is there even a war at all? Both forms of retail have been vying for your attention and dollars for years, with 94 percent of retail sales still taking place in physical stores. However, e-commerce holds its own with sales rising 17 percent annually over the past three years, and … [Read more...]

How One Temecula Pest Control Company Approaches Customers

When it comes to small business sales strategy, you could approach it in a lot of different ways. But one of the most basic ways is deciding if you prefer a broad, shallow customer base, or a narrow, but deep base. There are benefits and disadvantages to both approaches. A Broad, Shallow Customer Base This type of sales approach means you have a large number of customers or … [Read more...]

7 Genius Business Travel Secrets from Frequent Flyers

If you spend a lot of your time travelling for work, you’re likely always on the lookout for ways you can make it a little bit easier—whether it’s a hack for speeding-up your check-in, advice on how to pack, or some other time, money, or sanity-saving tip. We’ve rounded up some first-class travel secrets from frequent flyers who really know they’re stuff! Keep to the Left If … [Read more...]