Strategizing

Small Business Strategy and Planning

The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business

Bad Communication: Why It’s Ruining Your Brand and How to Fix It

Chances are, your clients aren't happy. Or, at least, not as happy as they could be. Problems with poor customer service plague the business sector. In fact, the economy loses around £37 billion a year as a direct result of bad customer service. These losses are often due to cancelled purchases and contracts, a lack of repeat business, and negative reviews that fuel low … [Read more...]

Have the Courage to Do Less. You’ll Get More Done

In our neurotic, overachieving culture, there are many reasons we pile the wrong projects on our plate. Some may be well-intentioned, like helping out a friend or pursuing a hot new idea at work. But others aren’t. Like trying to keep up with the Joneses. Or letting financial fears drive all our decisions. Or accepting work assignments just to suck up to the boss. Every … [Read more...]

Heard of the Glass Ceiling? What About the Age Floor?

Even in this boom economy, workers aged 50 and up are finding that their age can be a giant barrier to finding work. And even though companies aren’t allowed to discriminate based on age, plenty of evidence suggests that they do. Older workers can’t find jobs -- or even interviews -- even though the country is practically at full employment. Psychologists at Princeton … [Read more...]

Costco Mission Statement is Proof That Sometimes Simplest is Best

Google “how to create a mission statement” and you get 1.17 billion results, each one with its own tips and tricks designed to help you create an effective mission for your business. “Keep it short.” “Think long term.” The suggestions go on and on. This alone is enough to turn business owners off, mainly because the process seems way too complex. Yet, as Costco teaches us, … [Read more...]

The Benefits Of Outsourcing Appointment Setting

Cold calling to turn prospects into leads is one of the most dreaded yet essential tasks for sales personnel everywhere. Balancing the need to generate new qualified leads with other responsibilities can lead to wasted time and the overburdening of your staff. Since your revenue will not increase at a rate that you would like without the introduction of new business via lead … [Read more...]

Disney Mission Statement: What Business Owners Can Learn

When you have a business, coming up with a mission statement offers a number of benefits. One is that it helps reinforce the direction you take your company as you move forward, which can directly impact its future. Having a mission statement also enables your employees and consumers to easily see what values and ideologies you hold near and dear, which tells them what they … [Read more...]

Intellectual Property Rights for Businesses

Intellectual Property (IP) refers to intangible creations by an individual or a business. It covers a vast range of creations, including inventions, literary works, artistic works, name of a business, logo, symbols, images or videos used for commercial purposes, designs, recipes and formulations. IP-intensive industries in America employ more than 45 million people and their … [Read more...]

Walmart’s Mission Statement: An Analysis

In 1992, Sam Walton, the founder of Walmart, was awarded the Presidential Medal of freedom by President George H.W. Bush for his commitment to service and to helping individuals, businesses, and the country succeed. In his acceptance speech, Walton said, If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like … [Read more...]

Here’s How to Handle 5 Business Operations That Are Utter Time-Stealers

Here’s one thing that everyone across the board needs to understand from day one - absolutely no business on the face of this Earth is 100% productive throughout the day every single day. That is, quite frankly, a ridiculous level of optimism to have. Having said that, there is also the fact that time and money are two of the most important aspects that no one likes to waste. … [Read more...]