Strategizing

Small Business Strategy and Planning

The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business

Comprehensive Guide to Organizing a Successful Business Event

Professional events are an excellent opportunity to drive visibility and sales, generate more leads, and retain top customers and talent. So, whatever your goals may be, live events are one of the most effective channels to accomplish them and support your road to success. Conferences, trade shows, and other events can help you develop genuine, lasting connections since they … [Read more...]

4 Ways to Keep Your Business Connected During Quarantine

In light of the major disruptions on normal business functions caused by the Coronavirus pandemic, you may be wondering how to overcome the obstacles presented as a quarantined business owner. Using the tools of modern technology, there are many viable ways to counter this issue. Technology has grown to be more accessible and easier to use in the last few decades, so if … [Read more...]

How Do You Really Get Ahead in Business?

Getting ahead in the world of business can be achieved in a multitude of ways – some more legit than others. Climbing the corporate ladder, in many cases, comes down more to who you know, rather than what you know. Some see this as being unfair and preferential, while many actively go out of their way to put themselves in a position to connect with influential personalities in … [Read more...]

How to Streamline Your Company Fleet In 2020

Streamlining your company fleet is something that you should always have on your mind because no company is at the point where they can’t be more efficient. Thankfully, it’s often the case that a few small changes will make a big impact on your finances. Here are three excellent examples of how you can streamline your fleet in 2020. Each of these can be applied quickly and … [Read more...]

5 Ways Small Businesses Can Improve Remote Customer Outreach

When you’re operating a small business, you might assume that your outreach is going to be limited based on the size of your business; however, there are more ways than ever for small businesses to reach customers, even if they never step foot inside your brick-and-mortar location. These are five things small businesses can do to improve their remote customer outreach. Social … [Read more...]

Five Steps to Take as Soon as You Think Your Business Has Been Attacked by a Cyber-Criminal

No one wants to find out they have been attacked by a cyber-criminal, but unfortunately, it’s becoming more and more common in today’s increasingly digital world. Attacks can come from inside your company from disgruntled employees, or from outside your business. There are different DNS attack types that can leave your business vulnerable, as well as malware, phishing, and … [Read more...]

How to Identify the Target Audience for Your SaaS Startup

One of the most important things a SaaS startup needs to do is identify its target audience because once you know who you are targeting, it will be much easier to find out how to reach them and convert them into customers. However, that can be easier said than done if you do not know the best methods to use. To help you get started, check out the following insightful … [Read more...]

How To Keep Your Customers Happy

Opening a new business is one of the toughest and riskiest decisions that a person can make. It takes a lot of market knowledge, time, effort, and finances to make it successful. Sometimes even the right strategies might not be enough, which is why many people fail and end up with debt on their name. There are plenty of things that you should consider after you open your … [Read more...]

How Secure Is Your Data?

COVID-19 has led to profound shifts and challenges for businesses and consumers. The simple trip to the shop that we all took for granted became impossible, or more difficult, and online shopping was our only option. Because of this, fraudsters have been able to capitalize on the increased volume of online transactions, causing warnings from government bodies about online … [Read more...]

Tips for Sustaining Your Growth Post Lockdown

There are many businesses that may struggle to survive once the worst of the Coronavirus has passed, but there are a few fortunate ones that have found growth during this period. If you’re one of these lucky few, sustaining that growth following the lockdown measures may be important to beating out the competition that will likely popup afterwards. So, what are the best ways to … [Read more...]