Strategizing

Small Business Strategy and Planning

The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business

How to Use Office Color Psychology to Boost Productivity

Ever since the birth of civilization, color has been used as a symbol to convey messages, as well as to denote classes and factions. However, in the twenty-first century, it is not a big secret that psychological research determined that colors can affect our mood. In fact, certain colors can be good mind-boosters that increase our productivity. It is quite literally a matter … [Read more...]

Seize an Opportunity with Seasonal Trends

They say that opportunity knocks but once. But you don’t have to passively wait for that. That’s what we’re going to talk about: how you can seize an opportunity with seasonal trends. Every business has its share of ebbs and flows over the course of a single year and across multiple years, and there are ways that you can plan your inventory management to make the most of … [Read more...]

Hiring in-House or Outsourcing: Which Is Better?

Whether to outsource or hire in-house is a decision that affects businesses of all sizes in all industries. There are merits and drawbacks to both, and which decision is optimal largely depends on what you’re attempting to accomplish. In business, you always want to make the best decision the first time. If you’re contemplating which is best for your business, you have a few … [Read more...]

In-House or Outsource: Which is the Best Option for Hiring Tech Personnel for Your Company?

The rise of outsourcing has forever changed the hiring landscape – but many wonder if it is for better or worse. There are plenty of arguments for and against outsourcing, with most companies finding that it has had an overall positive impact. Specifically, companies are embracing the benefits of outsourcing IT positions. The majority of IT work can be done remotely, and all … [Read more...]

The Guide to Corporate Gifting

It can be hard enough finding what to gift your mother-in-law, let alone a client you only know at the professional level. Gift giving, however, is a tremendous tool for building lasting relationships with your clients. As Ian Altman wrote in Forbes, “If you’re wondering whether or not you should give your clients gifts, let me clear up any doubt: you should.” A small … [Read more...]

Your Business Will Benefit in These 5 Ways by Providing Company Meals

More and more companies are seeing the benefits of offering their employees company meals. This used to be something that was considered a huge waste of money. After all, it’s giving something away for free. In fact, studies have shown that the opposite is true and that companies actually reap rewards by doing so. Here are some of the ways that your business will benefit by … [Read more...]

Consider These 5 Benefits of Embracing Diversity in Your Business

Change happens whether it is planned or not. This phenomena affects everything, from a small household to an entire society, which is something businesses need to pay attention to. The demographics of this country are constantly changing—in terms of political views, religious affiliations, spoken languages, and cultural backgrounds. We are all different and we all have … [Read more...]

Top Tips for Scaling Your Small Business Website in 2018

So, you’re finally climbing the success ladder: you’ve taken your small business online. Well done! Whether you’re photographing exotic locations, selling meatloaves using Grandpa’s old recipe, or hosting small business events – pat yourself on the back. Overcoming the challenge of launching a small business website and raking in those first few visitors is an achievement in … [Read more...]