Finding your niche is key as a small business. With a limited staff, you can only offer as many services or as much focus on so many different types of clients before you are stretched thin. It may take some time, but developing a niche is one of the best things you can do to grow your business in a …
Interviews & Spotlights Articles and Interviews (category)
Want Businessing Magazine to spotlight your company or interview one of your leaders? Get in touch if you’ve got a perspective that's valuable to small business owners and entrepreneurs.
This Replacement Window Company That Serves Castro Valley Is a Customer Favorite
When it comes to home improvement companies, there aren’t a lot of them that customers go out of their way to rave about. Sure, there are companies doing good work and taking care of their customers, but there are many others that don’t finish the job on time, regularly go over their estimates, and …
Crestron Programming Company Owner Offers Simple Advice for Business Growth
Matthew Grisafe has been a business owner for 20 years now. He runs AV Programming Associates (AVPA), a company that does customized programming for smart homes and businesses. If you’ve ever been in a high-end home in which all the systems (audiovisual, lighting, HVAC, security, and more) can be …
San Diego House Painter Shines Spotlight on Other Small Business Owners
Jon Ray owns and operates a house painting company in San Diego, California. Over the past decade and a half, he has created a reputation for his company, PaintGreen, as one that does quality work and provides amazing customer service throughout San Diego County. His company gets amazing reviews …
Mark Grisafe of Grisafe Architecture in Long Beach on What it Takes to Succeed as an Architectural Design Firm
Businessing Magazine sat down with Mark Grisafe, the owner and head architect at Grisafe Architecture in Long Beach, California. Mark is not only a talented architect, but an astute businessman who is well respected in his community. We wanted to find out how Mark has managed to find success as a …
Think Again with Matt Grisafe of AV Programming Associates
This interview is part of the “Think Again” series, in which Businessing Magazine talks to small business owners about how their companies have evolved and how things don't always go as originally expected. In this interview, we asked Matt Grisafe of AV Programing Associates about how his business …