Interviews & Spotlights

Want Businessing Magazine to spotlight your company or interview one of your leaders? Get in touch if you’ve got a perspective that's valuable to small business owners and entrepreneurs.

Building a Strong Foundation and Listening to Customers Keep Small Businesses Strong

Advice from AVPA President Matthew Grisafe. Matthew Grisafe, president of AVPA, a Crestron programming company for the audiovisual industry, and author of the small business book Our Code: History, Practices and Process of AVPA, has learned from thirteen years in business, how important it is to build a strong foundation and to listen to customers.  We sat down with Matt to … [Read more...]

Content Driven Marketing Sets an Already Successful Small Business Apart from Competition

Small Business e-Book Enables Company to Share its Authentic Voice. AV Programming Associates is an independent audiovisual programming company that is consistently ranked among the top ten companies that provide programming services of its type in the US.  Matthew Grisafe, President of AVPA, is an original member of the audiovisual industry’s leading council on programming … [Read more...]

Decoding the Designer-Client Relationship

A Designer’s Perspective from Modmacro Creative Director Jerry Lund. Hiring communications, marketing, web and design professionals is an important part of a small business owner’s responsibilities.  In order to make the right choices when connecting with a service provider like a graphic designer, it is important to know a little more about the design profession, the design … [Read more...]