Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

Finding the PR Plan That Sells: The Keys to Writing a Successful Plan

No company or organization exists without public relations. In fact, all individuals are involved in public relations, even if they call it differently. A clear and comprehensive PR plan (or lack thereof) determines both our appearance and performance to the most significant extent. So, if we want to sell (in the most general sense of the word) whatever it is that we want to … [Read more...]

Tips for Hosting a Memorable Small Business Event

All those successful events out there don't just happen out of nowhere. There are people who spent a lot of time and effort in order to make them work. While the whole ordeal can certainly be stressful, it's also hugely rewarding once you hear people praising the event. While hosting conferences and workshops can be a great way to market your business, it's only going to work … [Read more...]

The Importance of Running a High-Quality Company Blog

The success of a company has always been predicated upon its ability to reach potential customers. In the modern age, various techniques that were used for this purpose have coalesced into what we now called marketing. As new channels of communications opened up over time, largely through development of new technologies, marketing experts kept expanding their repertoire of … [Read more...]

Should Your Business Prepare for Voice Search?

One of the biggest challenges in online marketing comes from following the trends. Things change a lot. The latest trend is voice search. Is this something you should focus on, or is it just a fad? The Search Engines are Focusing on Voice Search The major search engines are investing heavily into voice search as a technology. This is as true for Bing as it is for Google. … [Read more...]

Start Growing Your Company Online by Using These Dynamic Strategies

It's no secret that developing a savvy, substantive online presence can make your organization a more profitable, powerful force in the world. If you're ready to engender these types of outcomes, now is the time to begin implementing dynamic strategies that make your brand more visible and influential within the online realm. Below you'll find just three of many strategies you … [Read more...]

5 Easy Ways to Generate Leads for Your Startup

No matter what kind of startup you’re running, you should always aim at generating leads and converting those leads into sales. However, studies have shown that 46% of startups fail because they don’t acquire enough customers. What this means is that generating leads isn’t as easy as some people would have you believe. Luckily, if you follow some ways that have proven to be … [Read more...]

Triggers You Should Use in Marketing Emails to Stimulate Customers to Buy

All marketers exploit some sort of psychological mechanism in their activities. Essentially, they manipulate human nature to get the desired results. Email marketing campaigns don’t represent an exception in that regard, but it still seems like only 30% of email receivers actually fall for these tricks. This fact suggests that it’s not easy to win over customers using simple … [Read more...]