Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Getting customers through the door is tricky business. In fact, only 15% of B2C products sales are closed directly through the Internet, so new acquiring new customers is as important as ever. Thankfully, there are some simple tactics to attract more footfall. Here are eight tips for getting customers to come to you: Don’t Be Afraid of Offline Tactics While the digital … [Read more...]
With the increased popularity of online shopping in today’s market, many factors may influence the buying potential for a website. Since shopping online has become a way of life, website owners must be able to satisfy the requirements of their clients in order to continue profiting. Many people simply do not have the time to go out to a physical retail store and make purchases. … [Read more...]
Are you concerned about committing a content marketing blunder that might sabotage your marketing efforts? Well, you are not alone. I’ve made all these mistakes and most likely will continue to make some once in a while. So, I’m here to talk about my hard-learned lessons. I am going to list 5 content marketing mistakes small businesses make. Beating Your Own Drum The whole … [Read more...]
At this point, you are probably well aware of how Instagram (IG) can be a powerful platform for creating engaging visual content for your business. You have likely seen Instagram photos on other social media platforms, and may have thought of setting up your own account. With over 800 million active users, IG has already caught attention of many growing brands, both small or … [Read more...]
Two major ways to market your products or services online include search engine optimization (SEO) and pay per click (PPC) advertising. While both methods are an excellent way to drive traffic to your website, each one has its advantages and disadvantages. The Differences Between SEO And PPC You've probably visited Google's search engine a number of times. Have you noticed … [Read more...]
We tend to think of sports on every level as simply existing. Whether professional, collegiate, or international, they’re just there as part of our everyday life, and in the fabric of modern society. The reality, though, is that many of us are constantly aware of sports not because they’re necessarily omnipresent, but because the marketing in the sports world is often some of … [Read more...]
Every successful company has a will to their way when it comes to attracting new custom and gaining prospects. High mass appeal comes from a collection of top-priority tactics that mostly involve content marketing. For the most part, how a business presents itself to the public with visuals and tone of voice determines its success. Through strong content marketing goals, … [Read more...]
Statista reports that over 179 million mobile apps were downloaded in 2015. That number is expected to increase to more than 224 million downloads this year, and that’s before rising even more in 2017 to almost 269 million downloads in the course of a mere 12 months. That’s almost 737,000 downloads a day! With this kind of growth, it may make you want to consider developing … [Read more...]
Did you know that you don’t need a video camera to create video content? As strange as that statement may sound, it’s actually true, and there are other methods that you can use to create video footage. While this doesn’t mean you should throw your video camera in the trash can, knowing a bit more about the alternatives that are out there can be helpful and will allow you to … [Read more...]
Being a startup owner isn’t easy. Not only do you have to keep your operations running but you also have to make sure your business looks big and professional. In the business world, you don’t often get a second chance, and making a good first impression is an absolute must. In case you’re a rookie entrepreneur, chances are you could use some help when it comes to making your … [Read more...]
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