Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

How Affiliate Marketing Can Help Your Business

If you want to increase the number of people that purchase from your business, you need to consider using affiliate marketing. Affiliate marketing can help you to increase your sales and bring in new customers constantly. Many businesses use affiliate marketing, and studies have shown that almost 30% of online sales are a direct result of affiliate marketing. What Is Affiliate … [Read more...]

Looking to Set up an Online Marketing Business?

People are always looking at new ways to earn money online. Especially since the start of the Coronavirus pandemic, which saw so many businesses shut up shop, and even more people losing their jobs, all over the world. Fortunately for some, they were able to work freelance instead, but for others that wasn’t the case. One sector that has seen a boom in people working there … [Read more...]

A Small Business’ Guide to Digital Marketing Outsourcing

In the modern entrepreneurial world, marketing is an important aspect that every business should strive to achieve. It helps create brand awareness and generates leads for your business which might later translate to sales.  However, using your employees to market your business might not be a viable decision because it might take up much of their time, leaving other business … [Read more...]

4 Ways High Quality Leads Can Propel Your Sales Growth

When sourcing leads for sales, an abundance of average leads is fine, but a smaller volume of high-quality leads is better, especially in terms of sales and growth. Why is this the case? Below we’ll explore four different ways that these high-quality leads can propel sales growth. Through Thoroughly Vetted Leads According to a study by Straight North, barely half of all sales … [Read more...]

5 Creative Marketing Ideas to Use in 2021

Staying up-to-date with the latest marketing strategies can be a challenge in today’s dynamic and ever-changing business landscape. But there are creative and effective marketing solutions for brands that are striving to make an impact in their niche or industry. This can include starting an online blog or investing time in publishing Google My Business Posts. You can engage … [Read more...]

How Can a PPC Agency Help Increase your B2B Conversion Rates?

Pay-per-click (PPC) advertising is known for its measurability. A big part of ensuring that you're getting the best return on investment from your ad spending is to make sure that you are optimizing everything on your website to help boost conversions from the traffic that you drive through different channels such as PPC. This is known as conversion rate … [Read more...]

Do You Know Where Your Leads Are Coming From? Here Are 5 Ways to Find Out

Unless you know the source of the leads you generate, you will have a tougher time converting prospects into paying customers. Thankfully, there are a few key ways to work this out, and modern tools to make this as efficient as possible, so here are just a handful of options to consider if you want to send your sales soaring upward. Call Tracking A relatively traditional … [Read more...]

A Guide To Successful Email Marketing

Today, many companies are using email marketing software to help them reach their audience and stay in touch with customers. The purpose of email marketing is to acquire new customers and to keep existing customers satisfied with the services or products that you’re providing them. When you utilize this strategy, you can reach a vast audience at a low cost. All you need to do … [Read more...]

Marketing Automation: Trends to Look Out For

Whether you’re a marketer, small business, or large enterprise, marketing automation can help to optimize your marketing efforts. In addition to making your marketing activity more cost-effective, it can deliver greater results by gathering useful data thus providing key insight into your customers’ interests. Here’s a quick rundown of why anyone operating within the … [Read more...]

Infographic: 10 Simple Ways to Increase Your Brand Awareness

Branding is now more important than ever. Businesses have now evolved to start focusing more on brand awareness over just making the sale. After all, awareness comes before potential customers could even be persuaded to purchase. Even existing customers must be a part of a company's brand awareness campaign. This isn't just to inform them about new products or services but also … [Read more...]