Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

Using PR to Promote Your ICO

To make your initial coin offering (ICO) successful, the more publicity you can generate for it, the better. Investors who are keen to get in on the ground floor with the growing number of cryptocurrencies being launched see ICOs as a great way to buy new cryptos at a lower cost before the rest of the market bids their respective prices up. There are different ways to use PR … [Read more...]

Why Marketers Should Focus on Mobile Page Speed

Can you ever think about a time when Google wasn't dominating the search engine market? Back in 1998 when Google first launched, one thing that made it stand out from Yahoo and the rest of its competitors was its speed. Think about it ‒ many of us are frustrated if a website won't load. In fact, most users won't stay on a site if it fails to load within 2 seconds. It … [Read more...]

20 Simple Ways to Get the Most Out of Your Business Slogans

One of the secrets of business success is a good business or campaign slogan—those words or catchphrases customers see or hear at the end of your advertisements or commercials. Ideally, your business slogan leaves an impact on your customers about your brand that remains ingrained in their minds long after they view or hear your advertisement. Knowing how to get the most out … [Read more...]

5 Marketing Lessons that You Can Learn from Retail E-Commerce

E-commerce has been the force that’s driving brick-and-mortar stores down. The closure of a couple of the well-known brands is not helping disprove this idea either. It has been a solution for some other retail giants to also implement e-commerce in their strategies so that they can stay relevant. Aside from just offering online channels to your customers, there is another … [Read more...]

How To Use Video Marketing In Different Stages of the Buyer’s Journey

People are overwhelmed every day with all different kinds of advertisements and products, and winning over customer has never been more of a challenge. Video marketing is getting to its peak, and soon all companies will have to deal with it if they want to gain or keep their customers. There are four different stages of buyers’ journey, and we will briefly explain how to … [Read more...]

5 Mistakes to Avoid When Running a Company Blog

In today’s era of technology, your business needs an online presence to remain relevant. A website offers a low-cost solution to extend your business reach to a global audience. One of the most important features of your site is your company blog. A blog allows you to create compelling content that resonates with your target audience, influencing their purchase decisions. A … [Read more...]

How a Logo Makeover Can Benefit Your Business

Companies evolve over time, and so does the way in which they are perceived by the public eye. Some changes of this sort are a natural byproduct of doing business, and others are undertaken voluntarily for a specific purpose. Redesigning the company logo would be an example of the latter category. It is a process by which companies seek to transform their chief visual … [Read more...]

Four Tips for Mastering Local SEO

As a local business owner who doesn’t sell anything online and depends on customers living in their area, it’s easy to assume you don’t need to focus too much energy on building your SEO. That’s more for online or worldwide businesses, right? Wrong. Even as a local business that makes profit from local trade primarily (hairdressing salons, coffee shops, electricians) … [Read more...]

Tips for Marketing Your Construction Business

Everybody understands the importance of promoting a business, but not everyone is gifted at finding ways to extend their clientele reach. It can be particularly difficult to market a construction company or contractor as new and exciting. Here are a few simple steps to get your construction business noticed. Set a Budget When planning a marketing campaign, it’s important to … [Read more...]