Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

Small Business Insights: A Look at the Importance of Customer Retention

As a small business owner or director, you understand how important it is to build a solid customer base. You have allocated a budget that is earmarked for capturing new customers in a concerted effort to stay competitive in your market. However, unless you spend an equal amount of resources retaining your current customer base, you will simply be replacing old with the new. … [Read more...]

SEO Tips to Dominate Niche Markets

In the modern business arena, competition is high regardless of the market. To be successful, especially if your products or services are niche-specific, you have to be on your toes the entire time and make yourself and your company prominent among many others. One of the best strategies to achieve this is to turn to SEO since it builds long-term effects, which will place your … [Read more...]

How to Validate Email Addresses, Step-by-Step

Are you sending newsletters and other marketing emails? Then you have to know how to validate email addresses so that you can get the best results from your campaigns.  Millions of marketers across the globe use email to grow brand awareness and boost sales. According to Litmus, the return on investment (ROI) for email campaigns is $38 for every $1 spent. So, it’s no … [Read more...]

The Top 5 Social Media Promotion Ideas To Keep In Mind

When it comes to ideas in general, there is no dearth of them anywhere. Even today, most industries seem to be completely saturated with ideas that have been done a million times before. Then again, new ideas are continuing to be explored. The primary problem most people face is that when it comes to the proper implementation of their idea, things begin to fall apart much … [Read more...]

Your Guide to Influencer Marketing: Connecting, Engaging and Getting it Right

Influencer marketing is huge right now. Kylie Jenner has built a multi-billion-dollar makeup brand on the back of her enormous social reach. In fact, her first lip kits sold out in less than a minute when they were launched. Of course, Kylie Jenner isn’t the only social media influencer out there, but she is one of the best known. Top influencers like Kim Kardashian charge … [Read more...]

Five Reasons to Hire a Web Designer Instead of Building Your Own Website

If you are a business owner, in particular, the boss of a small company, designing your own website can be a tempting proposition. The fact that there are so many how-to tutorials and low-cost tools available to help you means that it is no longer beyond the capabilities of most. However, as you will see, there are actually a lot of good reasons to go ahead and hire a … [Read more...]

Promotion Platforms – How to Choose the Right Method For Your Product

Marketing and promotion are the key contributing factors to the success of your product or business. After all, how are customers supposed to know what you have to offer if you don’t convey to them exactly what you can bring to the table? This is why product promotion is so essential. Thankfully, in 2019, there are multiple platforms and avenues for businesses to promote their … [Read more...]

Most Affordable And Effective Marketing Strategies For Small Businesses

Regardless of the specific industry that your small business is in, you will eventually realize that marketing strategies are crucial for success. However, marketing is an industry that is constantly adapting as highly skilled professionals are continually on the hunt for more effective methods of enhancing success for businesses. This can make settling on a marketing strategy … [Read more...]

10 Great Guerrilla Merch Ideas for Your Fan Page, Gig, Poetry Reading, or Book Launch

If you have a passion project, you’ve probably considered ways of promoting it. After all, anyone who has a passion for anything will probably want to share their love of their craft or interest with the rest of the world. While online promotions are all well and good, real-world items are a great way to make your project more “real” to the people you are reaching out to. … [Read more...]

Organizing an Industry Trade Show

The modern internet has transformed the way that business operates. It’s now possible to communicate with would-be customers, clients, and other businesses instantaneously, from any position on the globe. And yet there’s still a place for traditional trade shows, where participants set up booths and showcase what they have to offer. But in order to get the best from an industry … [Read more...]