Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

How to Become a Digital Marketing Specialist

Did you know that more than 50 percent of people want to change jobs?Making a career change is never easy, but doing what you love is worth the effort. If you're passionate about social media, love to create content, and can strategize marketing plans, becoming a digital media specialist may be the right choice! But, what is digital marketing? Essentially, it involves … [Read more...]

Big Data in Digital Marketing: Role and Benefits

Technology is constantly progressing, and consumer behavior is changing. Because of this, organizations need to have more effective business strategies to increase their sales and improve their market value. Marketers collect digital information, including data and analytics, to develop effective marketing strategies and business management. The collected data and analysis … [Read more...]

The Top Seven Perks of Mobile Billboard Advertising

Mobile billboards are an excellent way to market your brand to the general public. They are transportable, handy, and able to reach a vast number of people. There are several benefits to employing mobile billboards for marketing. Vehicles Can Go Almost Everywhere, and So Can Your Brand Voice Your brand will be visible wherever you go. When you’re on a busy roadway, you’ll … [Read more...]

Mistakes Likely to Undermine Your Healthcare Marketing Plan

The healthcare industry is complicated and it is key to get your company’s marketing strategy right. The need to carry out effective marketing is necessitated by the fact that the sector is undergoing changes in consumer behavior with increasing competition. It is difficult for most marketers to seamlessly determine the right approach. However, while searching for the right … [Read more...]

Social Media Marketing for Small Business: 6 Best Strategies

Social media has grown exponentially over the past few years, becoming one of the most important digital marketing channels. Given the fact that more than 4.62 billion people globally use social media platforms, this presents a huge opportunity for small businesses to reach customers, build long-lasting relationships and increase profits. An increasing number of small … [Read more...]

How Small Businesses Can Better Utilize Email Marketing

You may have heard people say that email is the old way of doing things. While email has been around for decades, there are many reasons that it remains the best way for small businesses to reach their target markets. We'll take a close look at email marketing. Consumers Prefer Email According to a Marketing Sherpa study, 72% of customers prefer receiving a company's … [Read more...]

5 Mistakes Small Businesses Make with Their Marketing

Running a small business is extremely difficult. One of the most difficult parts of the job is marketing your business. While huge corporations may have huge marketing budgets with almost limitless resources, small business owners must make do with much less. If you want to succeed at marketing your small business, there are common mistakes you must avoid. Below are five. Not … [Read more...]

How to Use Outbound Sales Strategies to Accelerate Revenue Growth

Outbound sales has been a staple of B2B sales strategies for decades. With the rise of inbound and digital marketing, outbound has grown less popular. However, outbound sales still provides numerous advantages, especially for growing businesses that are ready to accelerate their revenue growth. The Definition of Outbound Sales Outbound sales entail proactively seeking out and … [Read more...]

How SEO and PPC Strategies Can Work Together to Drive More Leads

Do you think SEO and PPC should always be two separate entities? Think again. You can actually combine them in your digital marketing strategy to deliver incredible results you never expected. By pairing them the right way, you’ll be able to attract more visitors, increase organic traffic, and generate qualified leads. Oh, and you’ll be boosting your revenue, too! To get … [Read more...]