Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
In this information age, the internet has become a priceless utility for individuals and businesses to mingle and show off their wares. Now, with the pandemic, the internet is more essential than ever, as 53% of Americans see the Internet as a necessity during the crisis based on a survey conducted by Pew Research Center. Due to this fact, digital marketing has taken center … [Read more...]
With each passing day we come across more and more imagery than before as there are images on Instagram, Facebook, Twitter, LinkedIn, and so on. We are also bombarded with images during any commute, such as on billboards. There is at least one studied reason why. People are targeted with imagery because it is easy to digest. In fact, we can process an entire image in just 13 … [Read more...]
When you are starting out in business, one of the biggest issues you have is that nobody knows who you are. Whether you are a local plumber, a writer, or someone who has created a new piece of software - you need to overcome this hurdle. When someone needs something, you want them to think of you first, rather than your competitor. Social media can help you to build a … [Read more...]
Businesses can make use of Bing ads, Facebook ads, and Instagram ads to appeal to their target audience. However, Google AdWords is the king of pay-per-click (PPC) advertising and paid search marketing! From small family-owned businesses to large enterprises - everyone is tapping into the Google network to advertise their goods and services and to increase their client … [Read more...]
Breweries have long-since been a staple business in the United States, with customers anxious to give the various brews a try. All you have to do is take a look at the number of craft breweries that have opened across the country from 2012-2017 which grew by a massive 159% to see just how much interest there is in these establishments. With that said, opening a successful … [Read more...]
If you have taken an interest in digital marketing, you might have heard of the phrase “Content is King.” Today, it is no longer relevant, since content is everything. Content marketing can make or break a business, as it has the power to attract or seriously deter potential customers. If executed right, a content marketing strategy can do wonders in promoting brand awareness … [Read more...]
On the surface, marketing is all about creativity and ingenuity. However, as you dig deeper, you learn that everything is based on a deep analysis of the market, knowledge of the audience, and tons of hard work. Marketing requires a complex set of skills, which are not usually mastered by one person. As such, in order to have amazing campaigns, a company must first find the … [Read more...]
Every business wants to be found when a user searches using keywords that are related to that business. While you could take the long-term route of doing SEO properly, you could also make your business noticed much more quickly through paid search advertising. Paid search advertising is simply where you bid for or buy ads at the top of search engine pages so your website is the … [Read more...]
Thanks to the advent of digital marketing, how people market their businesses has changed completely. Today, whether you are running a big business or a small one, if you do not have a healthy online presence, you will not be able to succeed or get ahead of your competitors. That is why all businesses need to focus on digital marketing in this modern age. It is also recommended … [Read more...]
In today's economy, more than ever, companies are looking for ways to increase their productivity and efficiency while reducing costs. One method used to reduce costs, increase earnings, and increase productivity, which is gaining in popularity, is using white label services or products. What is White Label? White labels are services or products produced by one label or a … [Read more...]
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