Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

SEO vs. PPC: What to Know

When we talk about digital marketing, there are two approaches—SEO and PPC. SEO stands for search engine optimization. PPC stands for pay-per-click. If you’re a law firm, for example, you may need to use both SEO and PPC, or you might decide to focus on one more than the other. For example, your focus might be on implementing the best law firm SEO practices. For optimal … [Read more...]

6 Ways to Market Your Business More Effectively

In a competitive global marketplace, businesses have to do whatever they can to market themselves effectively. With so many businesses transitioning to online selling when the pandemic first hit, better marketing for ecommerce stores is a hot topic in the marketing industry today. Having the right tools to achieve marketing automation for ecommerce stores is the first thing … [Read more...]

How to Boost Your Social Media Marketing Skills

The internet is a vast and ever-changing landscape, but the one thing that remains constant is how crucial it has become to have a strong online presence. Social media marketing has become "the new frontier" for business development in this digital age. There are many skills you will need to develop to succeed in your social media marketing endeavors. Join a Course Many … [Read more...]

How to Create Great Presentations for Tech and Marketing Audiences

Business owners in different industries need to introduce their businesses to potential clients and other stakeholders. Presentations are majorly an old-school marketing technique for businesses. But even then, it is still a skill that modern marketers need to learn even with the advent of digital marketing. It can be challenging to tailor presentations for tech and … [Read more...]

Effective Marketing Techniques Using Die-Cut Stickers

Everywhere we look - cups, laptops, phones, iPads - we see die-cut stickers. From a business marketing standpoint, a sticker is an inexpensive and fun way to help build your brand, increase your visibility, and boost morale, too! Not only are stickers inexpensive, but typically, customers like them and view them more as a gift than a promotional tool. When customers stick … [Read more...]

Careers in Financial Services Marketing

Accounting for around 14% of the total digital advertising spend across the globe, financial services marketing is a key area for growth when it comes to a fulfilling career. What it involves is bridging the gap between financial service providers and customers, helping both navigate the complex intermediate landscape. Besides traditional outbound marketing methods, which … [Read more...]

How to Connect With a Digital Marketer

Have you ever watched the movie Catch Me If You Can? It is a brilliant movie that features big stars like Leonardo DiCaprio and Tom Hanks. The film showcases the true-life story of Frank Abagnale. Before the age of 19, he made millions of dollars by posing as a doctor, pilot, and Parish prosecutor. What point are we trying to make here? Well, every industry has its fair … [Read more...]

How Can Your Brand Use ‘Gamification’ as a Digital Marketing Tool?

With the amount of competition and information both increasing in the business world, it has become more difficult for brands to grab users’ attention and retain their interest. As a result, you will need to find new and interactive ways to improve your digital marketing strategy. One of the best strategies for increasing user engagement and interest is the use of … [Read more...]

5 Design Tactics to Include on Your Business Site

Moving your business to an online platform is a wise decision that can help take it to the next level. Operating your business online is just one step. The hardest part is to make the company more successful. After you have decided to operate your business online, it is evident that you will need a website. It is hard to operate a business online without a business website. … [Read more...]

The Marketing Funnel and Your Business: What You Need to Know

There are many different online variations of the marketing funnel but the basic synopsis is that your target market will typically go through the following stages when converting into a customer: awareness, consideration, conversion, loyalty, and advocacy. The before and after steps in relation to the actual conversion are just as important as the almighty action as the … [Read more...]