Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Managing your small business is one of the most exciting parts about being an entrepreneur. There are so many ways to promote your business and get the word out about your products or services and numerous opportunities for growth. However, owning a small business can also feel like you’re venturing out into uncharted territory—and that opens you up for many mistakes and … [Read more...]
All businesses, no matter the size or industry they operate in, need to establish a comprehensive marketing plan in order to drum up future business and in turn, bolster sales. Whether you’re a one-man band or company of 500, it is important that you utilize marketing efforts that are appropriate for your business. If you’re looking for a marketing strategy that won’t break … [Read more...]
A business' product is an overall measure of the entire business and not just what it sells. A large part of a business that can dictate profits and sales is the critical intangible known as the company's brand. Here are some reasons why your company's brand is perhaps the most critical factor in determining your company’s success. Top Talent Looks for Strong Brands It is … [Read more...]
Digital signage has quickly become one of the most popular marketing efforts introduced by both small and large businesses alike, and it’s clear to see why. Yet, many companies haven’t gotten on board with digital signage, or if they have, they don’t quite know how to get the best results from it. Digital signage is a powerful tool. It grabs the attention of your customers, … [Read more...]
A balanced marketing approach is a critical element in order for businesses to thrive. It can often be detrimental to the longevity of an enterprise if it focuses on any one generation to the exclusion of others. However, some demographics like the baby boomers or Generation X have been around long enough for marketers to gather a larger quantity of data in order to understand … [Read more...]
Every organization needs to market its product and services to its customers. This is the only way it will be able to attract customers and remain relevant in an industry that is very competitive. However, marketing of various products, especially those considered harmful by health regulatory bodies, have to adhere to a controlled marketing program. One of the highly regulated … [Read more...]
If you’re getting lots of traffic to your site, you’ve won half the battle. After all, promoting your online shop, ranking well in search results, and encouraging people to click and visit can take time. But have you ever stepped back and looked at your site’s conversion rates? It won’t matter who finds you in search results, how many people subscribe to your email list, how … [Read more...]
Where it used to be that digital marketing was an option and not a necessity, in today’s high-tech world, any company that is hoping to have a successful marketing campaign absolutely must include a digital aspect. Digital marketing opens the door to a whole other slew of potential clients and customers and provides companies with the ability to grow and reach a broader … [Read more...]
Nowadays, we’re being constantly overwhelmed by commercials. An average American is exposed to 4,000 to 10,000 ads on a daily basis. It’s no wonder that the number of Americans using some sort of ad blocking software doubled in the last four years, reaching a 30 percent mark in 2018. People are getting absolutely overwhelmed by ads, and this is a phenomenon commonly known as ad … [Read more...]
Social media has always created a sensation among the people even for the smallest things. Platforms like Facebook, Twitter and LinkedIn are some of the most popular channels to build a relationship with the audience and get closer to them to promote your brand to increase engagements. The bonus with social media platforms is that they are available with a built-in analytics … [Read more...]
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