Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

Mobile Email Marketing Tips for B2B Companies

Mobile has now emerged as the key factor for all types of communication online. So, all companies, especially B2B companies, need to understand the importance of mobile marketing and the role it can potentially play in creating brand awareness among the public. While most of these companies have till now focused on SMS marketing and regular advertising, they have neglected the … [Read more...]

How to Find New Clients Through Networking

As a small business owner you probably already use sales and marketing techniques to find new customers, but did you know that you can use networking to create a new source of incoming work? When done consistently, small business networking can help you locate new customers and kickstart relationships that may eventually lead to new customers. Not to mention some of the other … [Read more...]

How Social Media Can Help You Sell Your Business

Social media has emerged as one of the defining phenomena of the modern age and it is now used as much by businesses as by individuals. For retailers, the crossover between personal and professional use opens up a great deal of potential for subtle selling and the building of brand loyalty. Here are some key considerations if you’re keen to use social media channels more … [Read more...]

10 Ways to Increase Traffic with Blog Writing Tricks: Online Writing Tricks to Increase Blog Traffic

There are a variety of simple changes that you can make to your blog writing that can increase traffic to your blog and have a significant effect on its long-term growth. Rather than relying on search engine optimization (SEO) tricks that could get your blog flagged as spam in a future Google algorithm change or a change by other leading search engines, focus on writing blog … [Read more...]

How to Get Your eCommerce Store Ready for the Holiday Season

The holiday season is a crucial time of the year for all businesses, but especially for online retailers. eCommerce sites see up to 120% more visits on days like Cyber Monday and Black Friday, and during the holidays, the daily traffic is up by nearly 65%. This year, despite the ongoing Coronavirus, consumers plan to spend more than $997 on holiday items and gifts, according to … [Read more...]

5 Important Factors of Marketing Communications

Before you begin any marketing communications strategy, it is best that you first begin with a plan that includes an analysis of each of the five factors of marketing communications and how they will be part of your strategy. You can look at these five factors as your blueprint for marketing communications success. Without understanding and implementing them, you are … [Read more...]

4 Creative Ways to Grow Your Email List

If you want to use email marketing to communicate with your customers and potentially find new customers, then you need to build an extensive list of contacts and emails. While there are some questionable techniques for gaining subscribers, the most effective way to grow your list is through genuine, organic interest. There are some common ways that small business owners can … [Read more...]

Writing Effective Marketing Copy

Writing effective marketing copy is essential to the success of your marketing campaign because, let’s face it, poor copy yields poor results or a poor return rate. The reason for this is, if your reader does not understand what you are trying to say, then chances are, they will stop reading your copy. If you are not a strong writer, there is good news, though. Like any other … [Read more...]

How to Outrank Your eCommerce Competitors

If there is one sector that has benefited from the COVID-19-related economic shutdown, it's eCommerce. As more people and cities are put under lockdown, physical shopping is dwindling by the day. And since people have to shop for essentials, consumers have relied on online shopping. To put things into perspective, there has been a 32.4 percent increase in online shopping … [Read more...]

6 Tips for Improving Your Business Website

First impressions are important; you meet someone for the first time and they rub you the wrong way, you likely won't enjoy meeting them for a second time. The same principle works when it comes to a business' website. If a customer tries to visit your website for the first time and stumble across a loading error or an uninviting homepage, the likelihood of them coming back, … [Read more...]