Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
The personality of a business is conveyed through branding. And it is of the utmost importance to brand your business well, as you want the consumer to understand who the brand is and its values and mission so that they know and understand what they are buying into. In a increasingly digital world, with the presence of so many social media networking sites, having a clear … [Read more...]
Just a few years ago, traditional marketing was just as effective as digital marketing. Fast forward to today and the digital world has grown at an unbelievable rate. Internet and social media usage are increasing each year and businesses are starting to leverage this growth through digital marketing. If you’re trying to grow your start-up, you’ll need to create a strong … [Read more...]
When you’re in business, promoting yourself is an ongoing task. And often this seemingly simple task requires you to be creative due to a large number of competitors you may find yourself up against. It’s easy to say that promotion is essential to an effective marketing strategy. But what exactly is effective promotion? What is the best strategy? And how do you keep your … [Read more...]
One of the most engaging ways to tell a story is through photographs. They can capture your life's precious moments, and the good memories you’ve had with loved ones. Before and after photos are vital in any business’s growth. It creates a connection with potential clients by making them realize what they need and how you can help them get it. It’s an age-old marketing … [Read more...]
Different organizations use different techniques to market their products and services. One of the techniques that many organizations use is cold calling. It is a marketing technique that involves reaching out to people who have not expressed interest in your services or products. Therefore, many people don’t like it. However, cold calling works when it’s done correctly. You … [Read more...]
To many businesses, increasing the activity of their online boutique in the last two years has become their most important task when it comes to their sales department. But when you are used to marketing a store, promoting an e-boutique may not come so easily, as you need to look for online tools to get the results you are looking for. Here are a couple of ideas that can help … [Read more...]
Ask any person who has been in business a long time and they will tell you that the business landscape has changed drastically. Things that a company could get away with 20 years ago, such as not having a website, would be unthinkable to most companies today. Another thing that has become vitally important to businesses today is having a presence on social media. But just why … [Read more...]
Streaming TV is the digital delivery of television and video material via the internet. Known as ‘over-the-top’ services, streaming bypasses the limits of cable, broadcast, and satellite television systems. Streaming TV continues to outperform cable TV in terms of popularity among users, with more than half of UK consumers claiming that streaming content on VOD platforms … [Read more...]
Sticker marketing. It might sound weird to you. Especially if you associate stickers with kids trading their newest attainment on the playground. What could these sticky pictures possibly do for your business? We will share exactly that with you in this article. Below, we will explain all about the intrinsic marketing power of stickers and how this can be put to work in any … [Read more...]
For new and existing businesses, the process of finding new customers and expanding on existing sales is the greatest challenge. Sales are the lifeblood of your business, whether in retail or professional services. Therefore, finding new customers and retaining your existing ones is your greatest priority. Expanding your brand’s awareness and reach and building upon current … [Read more...]
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