Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

How to Keep Your Storefront Fresh and Appealing

Research has found that over time, people slowly begin to tune out things that haven't changed for a long time. That's why one of the most basic business strategies for retail is to make regular changes to the store's appearance. These frequent adjustments create a new perspective for passing motorists and pedestrians, drawing their attention to something they might have begun … [Read more...]

Digital Marketing Hacks to Boost Your Cyber Security Start-Up in 2021

The global cyber security market was valued at $156.5 billion in 2019 and is expected to expand at a compound annual growth rate of 10% from 2020 to 2027, according to figures released by Grand View Research. The industry plays a vital role in the fight against online threats like data breaches and fraud. However, the numbers also indicate that the market is well-defined and … [Read more...]

Where’s Your Sign? Knowing Where to Advertise Your Business

The world is starting to move forward whether COVID-19 likes it or not. Businesses around the world have closed down, and there is more room than there has been in a long time to step up and take control of your living by starting your own business. With your customers beginning to step outside a little more confidently, it’s your job to give them something to see. Let’s … [Read more...]

How to Find the Best Digital Marketing Company for Your Business

Digital marketing is an increasingly popular form of reaching out to potential clients. You now have more options to find customers online than ever before, but there are a few hindrances in the way. For instance, digital marketing strategies take time to work and require constant monitoring, tweaking, and testing for optimum performance. That’s why businesses big and small … [Read more...]

Does Your Business Need a Tailor-Made Social Media Strategy?

If there’s one thing we’ve learned from the past year, it’s not to underestimate the power of the World Wide Web. For a large part of the population worldwide, the internet was a lifesaver (literally and metaphorically) during this pandemic, enabling them to maintain some sort of work routine even under the harshest of restrictions. That’s why we’re pretty sure that now, … [Read more...]

Sales and Marketing Technology: What Your Company Needs in 2021

Sales and marketing is one of the core business functions of any company. Without it, a business will not have the necessary muscle to enhance brand visibility, grow its operations, or make customer engagements. To ensure your business achieves maximum sales productivity and sees improved performance, you need the right resources. Among the myriad of technologies available … [Read more...]

What Is Organic Traffic and Why Is It Important?

There are two main ways for a website to generate traffic: organically, or by paying for ads to point potential visitors to landing pages. Organic traffic is an interesting concept, and one which can ultimately determine whether a site succeeds and grows, or fails and falls into obscurity. Here is a look at what it is and why it remains the thing which all ambitious sites … [Read more...]

Consumer Behavior – What Is It and Why Does It Matter for Your Business?

Our entire life consists of purchase decisions. From what you are going to wear to your sister’s wedding, to what you plan to eat for lunch, we make buying decisions on a daily basis, without giving it too much thought. Besides influencing our lives, these seemingly unimportant decisions are the cause of many sleepless nights for marketers. That’s because understanding the … [Read more...]

What Is Social Listening and How Can You Maximize the Use of It?

Social listening is an essential tool in marketing as it gives brands the opportunity to analyze, track, and respond to conversations about them on social media applications. While it’s an important part of audience research, it’s often overlooked by new companies that want to have a strong position in their industry. Here’s how you can maximize the use of social … [Read more...]

Affordable Ways to Market your LLC Effectively

If you’re past the initial stages of planning your business and have answers to questions like what are the requirements needed in forming an LLC and how much does a LLC cost in NY, the next step to work on is managing your marketing strategy. An effective marketing strategy has a huge impact on the business’ overall success. The all-embracing goal of marketing is to reach … [Read more...]