Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Building your own website can be a very testing ordeal. The majority of people opt to have websites built for them, or jump onto already-built websites and have to share code. However, there are a lot of benefits to building and owning your own website. These include owning your own code, having as much creative input as you like, and improving your own ability to write code. … [Read more...]
Influencer marketing is more popular than ever thanks to the rise of social media. When you're a brand trying to sell your product, don't overlook the power of peer influence. With influencer marketing, celebrities like Justin Bieber are able to effortlessly sell jeans just by wearing them in a picture and tagging the brand. Authenticity Is Important Peer influence extends to … [Read more...]
We can't argue with the fact that food delivery websites are convenient, fast, and mostly have affordable prices. They work best for modern people that are always in a hurry. These apps are built to save time, and help customers pay for their food in a fast and easy manner. And, of course, delivery websites expand the market, allowing users to order food from various … [Read more...]
If you want to go far in business, you need to prioritize your online customer reviews. You may think your efforts are better spent focusing on advertising or product development, but studies show there is a tremendous amount of power behind online business reviews. You can either sink beneath the weight of negative feedback posted to a public platform, or you can use … [Read more...]
Improving your local SEO (search engine optimization) is one of the best things you can do to promote your business. According to Hubspot, 97% of consumers search online when looking for a local business. With figures like that, it’s easy to see the potential which Google and other search engines have for generating leads, sales, and revenue for your business. Your business’ … [Read more...]
Amazon offers multiple tools for its sellers to use. Aside from a comprehensive dashboard for sellers, you also get tools like the Amazon PPC, designed to advertise your products to potential customers on the platform. A lot of sellers are dismissing Amazon’s paid traffic program as being less effective than similar tools like Google Ads, but that dismissal isn’t necessarily … [Read more...]
For the majority of business owners, the idea conjures up discomfort: images of making small talk while balancing cheese cubes and warm white wine in one hand and fumbling for a business card in the other. Despite the fear, when done right, meeting the right people and shaking the right hands can be the most effective and important tool in achieving success. Here are five … [Read more...]
Trade shows are great for business and just because you are a small business, it doesn’t mean you cannot be seen and heard at these events. Often, big companies have standard stalls and don’t really bother too much to stand out from the crowd. This is where you as a small business can stand out and get people talking. You have to ensure that the money you spend to be at the … [Read more...]
As a conscious marketer working in a competitive market, your aim will be to rank on top of your competitors in Google SERPs in order to gain the highest chance of exposure. To get ahead of the competition, the first step is to carry out mandatory competitor analysis to draw a comparison of your strengths and weaknesses. By dissecting competitor websites and their digital … [Read more...]
Your small business may offer the highest quality product or service, but if you’re unable to reach the market for it, you’re unlikely to achieve your business goals. With nearly half of small businesses in the U.S. failing within the first 5 years, according to the Small Business Administration, the pressure mounts on small businesses to find success early or risk becoming … [Read more...]
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