Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

5 Fun Ways to Showcase Your Small Business This Summer

You should always be on the lookout for ways to showcase your business, and that is even more important during the summer. You have access to more people with time on their hands, which means there are more people whose attention you can grab. From custom marketing materials and traditional recommendations to needed improvements, there are a multitude of strategies you can … [Read more...]

The Best Tools Any Affiliate Marketer Needs

Affiliate marketing is a flexible online job that doesn’t require a lot of startup costs. In fact, you can start an affiliate marketing business with nothing, as long as you’re willing to put in the extra work. While running your affiliate marketing business, there will come a time where you’ll want to reinvest some of the profit you make into tools that can help your … [Read more...]

Online and Offline Strategies for Placing Your Logo in 2020

Have you been trying to think of the most profound places to strategically place your merchandise logo to influence potential customers? If yes, then you are on the right track to a better understanding of branding, considering this is a problem people face day in and day out in the business sector. Successfully building a dominant brand in your industry is a dream come … [Read more...]

Four Hacks for Selling on Amazon Successfully

As the biggest e-commerce marketplace in the US, Amazon is one of the best platforms for sellers looking to make some money off the booming online trade industry. It is estimated that over 3.3 million new sellers have joined the platform since 2017. While that means there are more clicks on the site, it also means more competition for you. That’s why we’ve compiled a shortlist … [Read more...]

5 Tips to Help You Stand Out as a Seller on Amazon

According to Statista, over 206 million unique people visit Amazon’s website every month. While not all of these shoppers will be in search of your product, there are still a lot of potential buyers to satisfy. To stand out from the 2.5 million sellers that are on Amazon, follow these five tips for success. Update Your Product Details Some sellers throw all of the products … [Read more...]

Design Considerations for a High-Converting SaaS Website

The greatest benefit of software as a service (SaaS) is its simplicity and usability. Instead of downloading and installing software tools, SaaS companies enable their clients to use them online. These solutions work on a no-strings-attached basis, and you can use them only once or pay a subscription. This flexibility makes them popular with businesses of all kinds, but what … [Read more...]

The Power of the Phone and Call Tracking

In today’s digital world, it is easy to focus your marketing efforts entirely toward online customers and think that it is the best approach, but this is not always true. While you should certainly be using digital marketing to increase your visibility online and to reach your target audience, it is important that you do not forget about the value of a phone call. Key … [Read more...]

How to Ruin a Blog, Post, or Text

Blame it on the popularity of texting or on the widespread use of social media, but its undeniable that everyone is adding too many embellishments to their writing by adding exclamation points, italics, and ellipses to try to improve a piece of text. More often it succeeds only in doing the opposite. Think of these additions like they are jewelry. An exclamation point is one … [Read more...]

How to Use Search Intent to Guide Your SEO Strategy

There is no denying that SEO plays a huge part in achieving success in the digital arena. An SEO strategy is gameplay that builds your brand’s reputation and increases the online visibility of your business step by step. This makes the results of such a long-term strategy more durable and sturdier. One of the most important features of SEO is the keywords. Although you might … [Read more...]

What Are Some Proven Marketing Strategies to Drive Sales?

A good product or service does not guarantee that you will have no problem making sales, and attracting the right demographic to your website is no easy feat to accomplish if you are not at the top of your marketing strategy game, which only adds to the difficulty of making sales. The challenge of making sales can be fun, but if you do not see any success, it will not be … [Read more...]