Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

How to Start a Digital Marketing Agency

Starting a digital market agency was a big challenge in the past because there were so many roadblocks like barriers to entry, underdeveloped digital platforms, and high start-up costs. Luckily, times have changed. You can now create a fully functional digital marketing agency in just a few months. Now more than ever, companies are allocating more funds of their marketing … [Read more...]

What is SEO: An SEO Guide for Small Businesses

With all the paralyzing technical aspects of Search Engine Optimization (SEO), it’s normal for small businesses to feel overwhelmed when running an SEO campaign. However, despite how challenging the endeavor might be, not implementing SEO can hurt your small business big time. You’ll miss out on sales, your competitors will gain an unfair advantage over you, and you’ll get very … [Read more...]

Offline Ways to Promote Your Online Business

It’s no secret that the ecommerce industry is booming, but running an online business is no easy task, and the competition is fierce regardless of the industry you’re in. To succeed, ideally, you’ll have both an online and offline promotional strategy. With that in mind, here are a few offline ways you can promote your online business. Direct Mail Direct mail is the process … [Read more...]

Why Business Reviews Management Should Be Important to You

Reviews are a double-edged sword-- too many negative reviews can tarnish the online reputation of a business, while positive reviews will boost product sales. While they are subjective to customers’ unique experiences, business reviews are a critical element of online reputation management. The Importance of Monitoring Reviews In the 2019 Bright Local report, 90% of consumers … [Read more...]

What Real Estate Agents Get Wrong About Marketing

Whether you are an experienced real estate agent or a relative novice in the field, you should have a well-defined real estate marketing strategy in place to be successful. Marketing is the foundation of your business, and if the foundation is not sound, then before you know it, your business could end up in dire straits. To prevent this from happening, you need to understand … [Read more...]

5 Ways Personalization Can Help You Boost Conversions

We live in a day and age when companies can either choose to personalize their online presence or perish by sticking to old and outdated practices. Now that every business is racing to personalize everything from the copy on their websites to the emails they send to their customers and the stories they publish on social media, it’s important more than ever before for you to … [Read more...]

5 Tips for Using Instagram for Business

As one of the most popular and widely used social media platforms, Instagram has become imperative for businesses, entrepreneurs, and communities to promote their products and services. With over 100 million users active on the platform and new and advanced options for businesses to promote, grow, and sell their products and services, Instagram is one powerful addition to every … [Read more...]

The Best Ways to Improve Sales for Your Company

Maximizing profits and growth are the primary goals of most businesses, so how can you increase your profits and hasten growth if not by improving your sales? Sales play a pivotal role in building a healthy relationship between customer and business, which accelerates business growth. Let’s see some of the best ways to improve a company’s sales. Formulate a Sales … [Read more...]

How Long Does Link Building Take to Impact Rankings?

If you are wondering whether link building is the right SEO strategy to employ, one of your main questions will concern the time frame over which any efforts you make to earn high quality backlinks will be effective. While there are a number of variables and uncertainties involved in determining this, you can rest assured that white hat link building will deliver positive … [Read more...]

Does Print Advertising Work in the Digital Age?

Ever since the rise of online marketing, marketers have been asking themselves whether print advertising and more traditional methods of advertising are still useful and effective in the digital age. While online advertising has become the predominant method of growth for a lot of businesses, print advertising and Traditional PR still have their places in the digital age, … [Read more...]