Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

How to Win Over Customers with Perfect Images

How do you build a business online? Through strategy and tactics. Your strategies will develop your overall message, while your tactics will consist of how you’re communicating your messages over time. While text may be the most powerful form of messaging, since words can persuade, it’s a mistake to forget about the subtle impact of photographs. Imaging and the … [Read more...]

How to “Rank” in Voice Search

So, you want to get ahead of the game and rank for voice searches. Good. There are a lot of opportunities for businesses in voice search. Before you start to optimize for voice search, you first you need to find the opportunity. The opportunity for your business depends on a couple factors. Have a Brick-and-Mortar Location? Focus on Local SEO One way to rank for voice … [Read more...]

Designing a Product that Sells: Principle Considerations

As primarily visual creatures, we have a tendency to make decisions not simply based on the inherent quality of an item, but its presentation. Yes, no matter our intellect and ability to think pragmatically, we still judge the book by its cover, and in this age of having literally too many choices, picking out a brand on a shelf next to dozens of the same products has become a … [Read more...]

3 Ways to Effectively Market to Millennials

Everyone wants an enjoyable online browsing and purchasing experience, and that includes younger consumers who make up an ever-growing demographic of those with buying power. The days of labeling Millennials as tight with their purse strings seems to be waning as they are all fully steeped in the workforce by now. The next generation, Generation Z, is already entering higher … [Read more...]

Is Your Website Helping Your Business Grow?

However big or small your company, your website is, today, perhaps your most important business tool. It’s where people come for information, where you communicate with your customers, where you drive sales, and where you promote marketing campaigns. It’s everything. But far too many businesses are being held back by underperforming sites—ones that are stuck in the dark ages, … [Read more...]

Must-Have Tools for DIY Marketing

As a small business (or even a one-man-band solopreneur) you may not have the budget to outsource all of your marketing efforts. Which means that you may have to take on the brunt of the task by yourself. So, what tools do you need in order to make a do-it-yourself approach to marketing work for your business? Free SEO Tools Doing your own marketing means having to cut a … [Read more...]

7 Ways to Engage Students as Customers

College students and Millennials represent one-third of the buying population. In most cases, these segments possess the inclination to purchase, primarily because of the availability of disposable income, and thus greater purchasing power. So, for businesses who want to increase their bottom line, a marketing communications plan focused on students would be effective to … [Read more...]

How to Reach Your Target Market More Effectively

As a small business owner, you likely already recognize the importance of connecting with your target market in a way that compels them to act. After all, you wouldn’t be able to grow your company if it weren’t for your clients’ support and continued loyalty in regard to your products and services. This makes that particular segment of the population absolutely critical to … [Read more...]