Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
SEO is a long-term commitment, according to experts in the field, like Mediagroup. On the other hand, SEO checklists don't make this fact clear. Instead of listing discrete activities, they read as if SEO is concluded once you've completed them all. Let's check it out. A Checklist of SEO Basics Let's start with some SEO fundamentals that everyone should have in their … [Read more...]
What’s a ‘Non-Linear’ Digital Story, and How Are They Made? Digital storytelling is the best way available today to communicate complex stories and add emotional impact. Digital stories are incredibly powerful tools for motivating people to action, enhancing educational programs, and creating lasting change. They’re also great for selling, because you can communicate a message … [Read more...]
SEO is the process of improving your website's ranking and appearance in organic search results. This will not only help you grow traffic, but also make sure that potential customers are able to find what they're looking for with ease! New technology has made it possible for search engines like Google and Bing to index all the internet's content in one place. The crawler … [Read more...]
A customer loyalty program is a strategy where businesses reward customers for brand engagement and repeat purchases. The tactic is gaining popularity among businesses all over the globe. As per an Accenture study, more than 90 percent of companies in the U.S. have some form of loyalty program in place. MarketsandMarkets projects the size of the worldwide loyalty program … [Read more...]
A registered trademark ensures that your business’s recognizable sign or logo legally identifies the products and services of your business. Once registered, that trademark becomes the property of your business. It is only your business that has the right to use that trademark. This matter of business ownership is covered by trademark law. Over time, however, you may find … [Read more...]
Are you sick and tired of seeing very little to no sales? I don't blame you. After all, you spent countless hours getting your site and marketing campaigns running. You probably also spent hundreds of dollars, if not thousands, for your marketing campaigns only to be ignored by your audience. If you've been nodding your head all along, then you're in for a treat. In this … [Read more...]
In today's digital world, the importance of email marketing cannot be overstated. This promotional vehicle is a great way to reach your target audience without spending a fortune. Listed below are a few ways that you can make the most out of this marketing option and use email to boost your customer loyalty. Recognize Special Dates to Build Emotional Connection It is no … [Read more...]
A good marketing strategy is crucial for the success of any business. In the last few years many advertising trends have come and gone, with consumers’ demands becoming tougher and tougher. However, with so many great innovations in the way brands build their relationships and interact with consumers, as well as digital marketing trends and technology trends, 2022 is a great … [Read more...]
Although locksmithing is one of the oldest professions, searching for a locksmith locally has gone digital. Digital marketing for locksmiths has become the best way for locksmiths to find new business. Referrals are still the best way for locksmiths to get new business, because the referrer trusts you and passes that trust to the person they refer to you. However, referrals … [Read more...]
We live in a world where technology is constantly evolving, and digital marketing has become more important than ever. When you create a strong presence for your business online, you can reach more potential customers which increases your sales and profits. There are many different digital marketing techniques that agencies like Finsbury Media recommend, so you must find the … [Read more...]
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