Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

5 Ways to Optimize Your Website and Increase Traffic

As a business, you may want a website you can direct your customers to so you can get more sales. After all, more traffic means more customers, so here are five ways you can better optimize your website. Improve the SEO Search engine optimization (SEO) means your website puts emphasis on using certain keywords to appear in more search engine results. For example, if you want … [Read more...]

Best Practices to Become a Social Media Influencer

Data from the last five years shows a massive uptick in media marketing, and it only continues in that trend.  It has become one of the favorite marketing strategies for marketers. Social media creates the best platform for offering products based upon people's interests, and the number of people engaged with such influencers is just increasing day by day. This is because a … [Read more...]

Coffee Shop Owners, Here Are 3 Marketing Strategies from Starbucks

When you hear the word “coffee shop,” a typical person will likely mention Starbucks. After all, this Seattle brand is the biggest in the world today with over 30,000 stores globally as of 2020. It wouldn’t have reached this status, though, without some brilliant marketing strategies that truly work. So even if you’re a coffee shop owner who doesn’t aspire to be the next … [Read more...]

5 Ways to Improve Your Email Marketing Campaigns

How many clicks have you been averaging to your site lately? How many of those clicks have converted into bona fide sales? If the numbers aren't looking so hot, it's time to make a few changes. You can start by making use of these five tips that will give a fresh spin to your email marketing campaigns. Use a Modern Email Marketing Platform The first thing you should take into … [Read more...]

How Social Media Has Revolutionized Plastic Surgery Marketing

It’s fascinating how plastic surgery evolves over the years, and it’s not simply about popular procedures or surgical techniques. A few decades ago, celebrities were the foremost proponents of plastic surgery, and many patients wanted to have procedures that their favorite movie stars had. But starting in the 2000s, there was a shift to reality television, which gave us new … [Read more...]

Marketing Tips That Can Elevate Your Small Business

It takes a lot of effort, time, money, and skills to elevate a small business. Small businesses have many challenges, including competition from big companies, which makes it hard to grow. However, it is easy to get to your target audience with effective marketing and make more sales, making it easy to elevate a small business. Below are tips you need to implement in your … [Read more...]

SEO for Small Businesses: The Answers You Are Looking For

Are you a small business owner and want to understand what SEO is and how it works? Then you'll want to read a beginner's guide that answers all your questions. Running a small business is difficult. Many firms fail in the first year, and even fewer survive the next five years. Even businesses that stay afloat can go bust if they fail to adapt to changing market conditions. … [Read more...]

Tailoring Your Marketing Strategy to Your Target Customers

33.7 million small businesses currently operate in the United States, accounting for nearly 100% of all businesses. However, only about 66% of small businesses survive for two years on average, while only 50% are still around five years down the line. Failing to implement a solid marketing strategy is a key reason why businesses fail. By devising an effective marketing strategy … [Read more...]

Exposure Resources: Tools That You Must Use When It Comes to Marketing

Owning a business, whether a multi-billion dollar corporation or a startup still in a stage of infancy, requires a great deal of patience and skill in order to get the business running properly. In order for a business to make a profit, you have to know how to market yourself. To do this, you have to familiarize yourself with marketing tactics. Ordinarily, this might seem … [Read more...]

The Best Marketing Trends for Small Businesses

The Coronavirus pandemic, which caused thousands of companies to go bankrupt in 2020, has forced many entrepreneurs to rethink how they do business. After all, smarter people who immediately took the problem seriously and implemented new ideas incurred smaller losses. This applies to both state and private companies and is confirmed by analytics. Many experts believe that such … [Read more...]