Opportunities in the gaming and esports sector abound. Newzoo forecasts that annual global gaming revenue will reach over $200 billion by 2023, an almost 8% annual growth from $138 billion in 2018. That is more than the combined annual worldwide box office earnings, music streaming and …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
7 Tips to Generate More Leads for Your Company
Leads are the first in a series of steps that lead to purchases. They can be prospects, potential customers, or people who are excited about your company and want to hear more about it. Having many leads is the best way to improve your company's marketing performance, but it's pointless if they …
Importance of Customer Data When Building a Marketing Strategy
Data is undeniably the future of marketing. For marketing professionals, the ability to understand the data they have, the data they could get, how to organize it, as well as how to activate it is key to successful campaigns. For businesses, the need to provide more individual brand connections and …
How to Engage Your Audience at Scale
Audience engagement is critical for the continuity and success of your business or company. Through these engagements, companies get more information on how to serve their customers better. If you are looking forward to keeping your audience engaged, below are some of the strategies on how to engage …
Ways to Find Popular Keywords before Your Competitors
Whether setting up a shiny new pay-per-click marketing campaign or getting your blog to take off, keywords are the fuel to drive your car on the high-speed roads of the internet. Of course, the exceptional visibility keywords give you comes with a caveat: your competitors will be using them …
7 Signage Designing Tips to Make It Stand Out
Have you ever noticed how big brands captivate your attention? What do these outdoor signs have in common that makes them so impactful and iconic? It’s their design that is crafted to demand attention. Signage helps to visualize the concept of your brand and helps communicate information to …
