Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
There are a variety of simple changes that you can make to your blog writing that can increase traffic to your blog and have a significant effect on its long-term growth. Rather than relying on search engine optimization (SEO) tricks that could get your blog flagged as spam in a future Google algorithm change or a change by other leading search engines, focus on writing blog … [Read more...]
The holiday season is a crucial time of the year for all businesses, but especially for online retailers. eCommerce sites see up to 120% more visits on days like Cyber Monday and Black Friday, and during the holidays, the daily traffic is up by nearly 65%. This year, despite the ongoing Coronavirus, consumers plan to spend more than $997 on holiday items and gifts, according to … [Read more...]
Before you begin any marketing communications strategy, it is best that you first begin with a plan that includes an analysis of each of the five factors of marketing communications and how they will be part of your strategy. You can look at these five factors as your blueprint for marketing communications success. Without understanding and implementing them, you are … [Read more...]
If you want to use email marketing to communicate with your customers and potentially find new customers, then you need to build an extensive list of contacts and emails. While there are some questionable techniques for gaining subscribers, the most effective way to grow your list is through genuine, organic interest. There are some common ways that small business owners can … [Read more...]
Writing effective marketing copy is essential to the success of your marketing campaign because, let’s face it, poor copy yields poor results or a poor return rate. The reason for this is, if your reader does not understand what you are trying to say, then chances are, they will stop reading your copy. If you are not a strong writer, there is good news, though. Like any other … [Read more...]
If there is one sector that has benefited from the COVID-19-related economic shutdown, it's eCommerce. As more people and cities are put under lockdown, physical shopping is dwindling by the day. And since people have to shop for essentials, consumers have relied on online shopping. To put things into perspective, there has been a 32.4 percent increase in online shopping … [Read more...]
First impressions are important; you meet someone for the first time and they rub you the wrong way, you likely won't enjoy meeting them for a second time. The same principle works when it comes to a business' website. If a customer tries to visit your website for the first time and stumble across a loading error or an uninviting homepage, the likelihood of them coming back, … [Read more...]
You have made a mind-blowing website that not only represents your business accurately but also looks simple and attractive. But, even then you are failing to get much traffic to your website. So, what could be the reason behind this if you have done everything to make your website look appealing? If you are concerned that your website is lacking something in appearance, that … [Read more...]
Social media is where the action happens nowadays and if you’re in business, chances are you’ve at least created accounts on the main platforms. However, just having staked a claim to your company’s name on Twitter, Facebook, Instagram, and the like doesn’t equate to maximizing the benefits these platforms offer. Leveraging social media can prove to be crucial to your … [Read more...]
If you have a small business, it is not surprising that the first question you are likely to ask yourself when contemplating ways in which you can better manage your budget is: "How to improve business advertising and marketing?" Before you begin to search for new ways of improving your advertising campaigns, there are a few things you need to think about. What is an … [Read more...]
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