Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Before the Internet, salespeople had to go door-to-door to sell wares. Imagine bringing around an inventory with you, driving around town, and talking to strangers each day. Seems like a colossal waste of time and energy, right? But this tactic worked for decades because people believed that transactions should be done at a personal level. Then, the Internet came. The … [Read more...]
Small businesses continuously search for new and more effective ways to reach their customers. As people spend more time on their computers, email marketing has replaced direct mail marketing and with more consumers glued to their phones, text message marketing is emerging as a useful marketing campaign in addition to or replacing email. The average American checks their … [Read more...]
It’s one thing to have customers that shop at your ecommerce store, but it’s quite another to have loyal fans that love what you do. These are the people that become a backbone to your business and are the reason for your success. If you are struggling for repeat business, then it means that you haven’t done enough to transform your customers into loyal fans. It isn’t … [Read more...]
Due to the COVID-19 pandemic, the year 2020 forced marketers and brands strive even more to survive its unpredictable events. However, despite these uncertain times, digital marketing has become a boon. While the digital age had started changing lives across various verticals and industries for several years already, the current year saw it grow exponentially. In fact, for … [Read more...]
Running a small business is not a walk in the park, with statistics indicating that about 90% of all startups in America fail, primarily due to cash flow problems. The good news is, with the right marketing strategy in place, even the smallest business can compete with larger corporations for their market share. In this article, we explore a few ways in which small businesses … [Read more...]
Your product’s branding is integral to its commercial success. Nobody will know your awesome product exists without an effective marketing strategy, but trying to get your product noticed can become an expensive game to play. A super-slick website can set you back thousands of dollars while social media marketing can rapidly deplete your funds, but there’s one key marketing … [Read more...]
Do you have some awesome product or service you are looking to sell to potential clients or buyers? Are you hitting a dead end when approaching people? You are not alone. Many new salesmen and product creators experience this. Below, you can read some tips that are crucial to selling your product or service. Know Your Product Get yourself very familiar with what you are … [Read more...]
As a business consultant, something I often hear from both small and large companies is “We need more leads." After careful evaluation, what I typically find is that these companies are actually leaving leads on the table and are unaware of it. We can get so into our day-to-day routine that even the most obvious tasks that generate leads are overlooked. So, how can you … [Read more...]
With more and more businesses looking at search engine optimization (or SEO) to modify and remodify their business practices, where does that leave small businesses? Can a small business compete with giant competitors, when it comes to SEO? The truth is, you can, but only if you know what to do. While you might not have as many connections as large corporations do to get off … [Read more...]
If you want to get the most out of Instagram, you should be creating more videos as videos drive the highest engagement on the network. You can also include more information in a video than a still image. Another benefit of creating video content is that you can take advantage of formats such as Reels and IGTV where you can only publish videos. If you want to get the most … [Read more...]
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