Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
All marketers exploit some sort of psychological mechanism in their activities. Essentially, they manipulate human nature to get the desired results. Email marketing campaigns don’t represent an exception in that regard, but it still seems like only 30% of email receivers actually fall for these tricks. This fact suggests that it’s not easy to win over customers using simple … [Read more...]
Each holiday season, consumers are bombarded by ads from major brands, all vying to be the one chosen to finish off your holiday gift list. But these retailers have millions to spend, and our nation’s small business owners are finding it difficult to compete. Vistaprint recently surveyed 500 owners of main street small business owners nationwide to find out just how important … [Read more...]
Creating your own ecommerce site requires a lot of brains and, let’s face it, some luck. However, when it comes down to ecommerce, you can minimize the risks by understanding how your consumers use your site and how can you can constantly improve it. The amount of mistakes and tiny errors one can make when creating an ecommerce site are almost infinite. But a pattern can … [Read more...]
When you think about a brand, what is the first thing that comes to mind? Is it their logo, a catchy strapline or tone of voice? Color too, is fundamental to our recognition of brands, which can be seen through examples ranging from Oral B and Ford to Coca Cola and Virgin. But it should not only be industry giants that leverage color as a marketing tactic. It is equally … [Read more...]
The social media world continues to evolve and thrive, allowing many people the opportunity to connect. In addition to connecting and staying in touch, social media also allows many people to run businesses. It's completely changed the way businesses approach advertising and marketing strategies. Of all the marketing strategies, influencer marketing is truly one of the most … [Read more...]
The reason so many marketers suggest that your marketing strategy should be mobile-centric is due to the fact that we live in a mobile-centric world. About one-third of the entire human population has access to a mobile phone but there are other, more relevant statistics to justify such a massive shift in the mindset. Namely, since 2015 there are more searches through mobile … [Read more...]
The best online content encourages conversion. Whether you're looking to increase engagement with your readership, increase your sales numbers, or otherwise, you've got to be creating good, branded content. Here are 8 tips that will help you get the most out of your content and get those conversion rates up. Utilize Peer Reviews A reader is much more likely to believe what … [Read more...]
Growing a small business into a sustainable operation is a daily hustle. From finance, accounting, sales, and marketing to general administration, entrepreneurs have to wear a lot of hats to make their businesses a success. As a result, small business owners don't have much time to worry about nuances of design, although is essential because it sets a brand apart from its … [Read more...]
The increasing online access available to today’s consumer has opened a broad target audience for all kinds of businesses. Any entrepreneur thinking of starting a small enterprise must consider reaching the online market, and that means having the right platform – a website. Websites make it possible for customers to find you without too much trouble when they want to buy your … [Read more...]
Regardless of whether you’re about to launch your own business or simply thinking about rebranding, one of the most important decisions you have to make is the one that concerns your website. Needless to say, no serious business today operates without some form of online presence and the better you organize your presentation, the more success you’re likely to have. Although … [Read more...]
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