Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

3 Easy Methods to Create Video Content Without a Video Camera

Did you know that you don’t need a video camera to create video content? As strange as that statement may sound, it’s actually true, and there are other methods that you can use to create video footage. While this doesn’t mean you should throw your video camera in the trash can, knowing a bit more about the alternatives that are out there can be helpful and will allow you to … [Read more...]

Tips for Making Your Startup Look Bigger and More Professional

Being a startup owner isn’t easy. Not only do you have to keep your operations running but you also have to make sure your business looks big and professional. In the business world, you don’t often get a second chance, and making a good first impression is an absolute must. In case you’re a rookie entrepreneur, chances are you could use some help when it comes to making your … [Read more...]

7 Advanced SEO Copywriting Tips to Increase Your Rank

One thing that connects most avid readers of the Internet is good content writing. For this reason, most websites are on the constant search for amazing content. However, the problem is just not about creating or finding the content, but actually getting the content to stand out. You could write one of the best articles of content ever seen, but if it doesn't get any traffic, … [Read more...]

What is Search Marketing? The Basics You Need to Know

The expanding stream of advertising ventures far into realms we are sometimes unaware of. The methods and tactics involved in generating website traffic are considered one of the most popular ways of gaining influence these days. As a continuously expanding area of information, the Internet can be tricky when winning over the clicks. And if becoming a hot spot link is on … [Read more...]

Gifts to Promote Your Small Business This Autumn

The scent of burning leaves is in the air and pumpkin spice is showing up on the shelves of every store. People’s thoughts are turning to bonfires on the weekends, and drinking hot chocolate curled up on the couch watching Halloween movies with the people they love. Amid the falling red and gold leaves of autumn, is an opportunity to market your small business like never … [Read more...]

A Startup’s Guide to Effective Influencer Targeting

According to research, traditional marketing doesn’t evoke the trust and authenticity it once did. A recent report shows that almost half of customers are already using ad-blocking technology because they don’t believe paid advertising. On the contrary, customers put a large amount of trust in content created or published by social media influencers. An influencer is a … [Read more...]

4 Low-Cost/High-Value Ways to Market Your Small Business

As a business owner, it’s natural to think about what you want and how to go about getting it. So, when it comes to marketing, it's sensible to discuss an overarching plan and it's practical to discuss techniques for achieving your business objectives. But this type of thinking is missing an essential element: perspective. Whose perspective are you adopting when you roll out … [Read more...]

Should You Create a Different Website for Each Store Location?

There is no one right answer to the question of whether or not to create a different website for each of your store locations. Historically, companies have approached this a variety of ways. However, if you are considering creating multiple sites, here’s a look at a few valid to consider. Franchise Business Model With the franchising business model, sometimes separate stores … [Read more...]

Why Affiliate Marketing Matters

Look out, kids — there’s a new marketing buzzword in town, and its name is “affiliate marketing.” This might be a term you’ve heard used in the office or on marketing blogs, but there’s a chance you’re still not familiar with what it actually means. Though you can surely imply some things about it from the name, one of the simplest definitions of it comes from Pat Flynn’s Smart … [Read more...]