Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

5 Tips for Better Business Branding

Today's image-based social media often provides owners with a false understanding of business branding. Although logos and certain color pallets are important, they are only a small piece of the puzzle. A successful branding project not only makes the brand recognizable, but it also has a long-lasting impact on the consumer. The following list details the top five tips for … [Read more...]

4 Mistakes Small Business Owners Must Avoid When Hosting an Event

They say mistakes are essential to the growth of every entrepreneur. That being said, there are certain areas of the business where you want to reduce the number of mistakes you and your employees make as much as possible. Marketing is one of those areas. Consistently making mistakes with your marketing strategy and execution is not good, and if you don't right the boat, … [Read more...]

7 Reasons Why You Should be Utilizing Video Marketing

2019 has been a great year for video marketers. According to statistics, the majority of businesses, online and offline, have widely accepted the idea of incorporating videos into their marketing plans. Interestingly, the trend has continued to progress rapidly. It is forecasted to achieve new heights soon. Indeed, videos are the next big thing in marketing, not only because … [Read more...]

The Future of Email Marketing: Why Do We Still Need It?

According to a recent survey conducted by the Radicati Group, around 3.8 billion people worldwide were using email in 2018. The study shows that the number of users is increasing day by day – by the end of 2022, we are expecting to see a 10.53% increase, meaning no less than 4.2 billion people are expected to use email by this year. Even if some Buzz Feed article might tell us … [Read more...]

Three Medical Marketing Trends You Should be Thinking About

Today is an exciting period for the healthcare industry. Especially when you take into consideration the millennial wave that’s propelling an information technology wave and policy changes. Tendencies and priorities of those in this industry are transforming, and brands need to engage with their audience in a meaningful manner to achieve success. In order to remain relevant … [Read more...]

Health Tips All Marketers Should Follow

Did you know marketing can be hazardous to your health? This industry is particularly prone to the negative health effects that come with working in a corporate office environment. Luckily, there are simple yet effective tips to easily improve your physical, mental, and emotional well-being. Monitor Screen Time Eyestrain is a problem that many in marketing and sales face due … [Read more...]

How a Graphic Design Agency Can Save You Money

Having a dedicated group in your business to handle all of your graphic design needs is a pretty good idea. After all, most of your marketing and advertising needs and collaterals would be based on the graphics, photos, and designs your designers would create. You might think that hiring an art director with your team of graphic designers would cost less than getting an … [Read more...]

5 Best Video Ad Makers

Thinking about putting together a video ad so that your business is able to attract more customers? Although recording video footage is (relatively) easy and convenient nowadays, producing a video ad requires more than that. The good news is that there are now many different software and tools that can help you to create video ads. Here are 5 of the best video ad makers that … [Read more...]

How To Increase Organic Traffic With Content Marketing

Your ability to deliver high-quality content to your potential customers is directly connected with the success of you as a business. Relevant content is something that always attracts people because it shows that you have something to say. Sharing knowledge with others for free is a great way to prove you have what it takes to attract an audience. This, in turn, means … [Read more...]

A Guide to Help You Craft Convincing Marketing Messages

Customers buy products when you give them reasons to. You need to learn how to create messages that will turn potential customers into buyers. Every marketers’ dream is to create a promotion that will hit the headlines among consumers in the targeted locations. But this rarely happens because they don’t know how to convince the right customers. Some people are afraid to … [Read more...]