Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

How to Increase Remote Sales for Your Business

Before the Internet, salespeople had to go door-to-door to sell wares. Imagine bringing around an inventory with you, driving around town, and talking to strangers each day. Seems like a colossal waste of time and energy, right? But this tactic worked for decades because people believed that transactions should be done at a personal level. Then, the Internet came. The … [Read more...]

How to Inspire Loyalty to Grow Your Online Business

It’s one thing to have customers that shop at your ecommerce store, but it’s quite another to have loyal fans that love what you do. These are the people that become a backbone to your business and are the reason for your success. If you are struggling for repeat business, then it means that you haven’t done enough to transform your customers into loyal fans. It isn’t … [Read more...]

13 Marketing Trends to Try In 2021

Due to the COVID-19 pandemic, the year 2020 forced marketers and brands strive even more to survive its unpredictable events. However, despite these uncertain times, digital marketing has become a boon. While the digital age had started changing lives across various verticals and industries for several years already, the current year saw it grow exponentially. In fact, for … [Read more...]

3 Ways to Improve Marketing for Your Small Business

Running a small business is not a walk in the park, with statistics indicating that about 90% of all startups in America fail, primarily due to cash flow problems. The good news is, with the right marketing strategy in place, even the smallest business can compete with larger corporations for their market share. In this article, we explore a few ways in which small businesses … [Read more...]

The Power of Packaging: Custom Designs for Cost-Effective Marketing

Your product’s branding is integral to its commercial success. Nobody will know your awesome product exists without an effective marketing strategy, but trying to get your product noticed can become an expensive game to play. A super-slick website can set you back thousands of dollars while social media marketing can rapidly deplete your funds, but there’s one key marketing … [Read more...]

Tips to Successfully Sell Your Product or Service

Do you have some awesome product or service you are looking to sell to potential clients or buyers? Are you hitting a dead end when approaching people? You are not alone. Many new salesmen and product creators experience this. Below, you can read some tips that are crucial to selling your product or service. Know Your Product Get yourself very familiar with what you are … [Read more...]

Close More Sales with a Lead Nurturing Process

As a business consultant, something I often hear from both small and large companies is “We need more leads." After careful evaluation, what I typically find is that these companies are actually leaving leads on the table and are unaware of it. We can get so into our day-to-day routine that even the most obvious tasks that generate leads are overlooked.  So, how can you … [Read more...]

9 Instagram Video Marketing Tips You Must Know

If you want to get the most out of Instagram, you should be creating more videos as videos drive the highest engagement on the network. You can also include more information in a video than a still image. Another benefit of creating video content is that you can take advantage of formats such as Reels and IGTV where you can only publish videos. If you want to get the most … [Read more...]