Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

How to Market Yourself as a Freelancer

It’s hard enough to create a compelling resume and cover letter when you’re job hunting for a regular job. But when you work for yourself as a freelancer, you’re constantly hunting for new work. Freelancing can be a feast-or-famine business, and the only successful freelancers are the ones who know how to successfully market themselves and put themselves out there on a … [Read more...]

What is SEO and Do I Need It?

Have you ever heard of the term SEO but feel unsure of what it stands for? Don’t worry, the top SEO agency is here to explain exactly what it is and why it’s so important that your business get involved right away. Keep reading to learn more. SEO stands for search engine optimization. When you type in a phrase or a word into Google or another search engine, you are given a … [Read more...]

8 Reasons Why You Should Be Taking Advantage of Video Marketing

If you haven’t jumped into the video marketing bandwagon, this is your year. According to statistics, the majority of businesses, online and offline, have widely accepted the idea of incorporating videos in their marketing plans. Interestingly, the trend has continued to progress rapidly. It has shown the ability to create footage that engages their customers by providing … [Read more...]

Do I Need to Hire a Website Designer or Can I Build One Myself?

In a super-connected modern world even small businesses need a website. Is this something you can delegate or outsource or should you try to do it yourself? On the one hand, website design may seem like a highly technical area which should be left to the professionals. On the other, as a small business, cash flow is likely very tight, therefore saving every penny and doing … [Read more...]

Why You’re Losing Your Subscribers and How to Get Them Back

Email remains one of the most effective digital marketing channels in the world, and surveys confirm it. This is something all business owners and marketers should remember. It’s particularly essential to small business owners, as email is also a fairly affordable marketing channel. However, to maximize the return on investment (ROI) of your campaigns, you need to make sure … [Read more...]

How to Share Customer Reviews on Social Media

What do you get when you pair the power of social media with the influence of positive customer reviews? One of the most effective review marketing strategies you’ll ever initiate. In this article, you’ll learn everything you need about sharing reviews on social media the right way and why it matters for your business. Why Promoting Positive Customer Reviews on Social Media … [Read more...]

4 Ways to Connect with Influencers on Social Media

So much time has passed since the dawn of social media, and yet, its impact only continues to grow. Businesses now rely on social media’s reach to make sure their customers can get in touch anytime, and they compete for the attention of their followers to increase engagement, loyalty, and of course, sales. One more recent trend has completely transformed the landscape of social … [Read more...]

Why Professional Web Design Can Still Give You A Competitive Edge

We all know that there are now plenty of tools out there that can allow anybody to design a presentable looking website for their business, even if they don't have any coding or design skills. This is a good thing because it can allow small businesses to avoid the expense of getting a professional site when they are first starting out and because it means that in general, users … [Read more...]

The Science and Art of Designing High-Converting Landing Pages

Did you know that some companies use forty or more landing pages for lead generation? In fact, more landing pages help companies generate more sales leads. Companies can increase their sales leads by 55% simply by increasing the total number of their landing pages from five or less to between ten and fifteen, according to a report by HubSpot. Simply using more landing pages … [Read more...]

3 Ways Customer Service Can Be Used as an Effective Marketing Tool

Gone are the days of traditional marketing techniques. Billboards, pamphlets, flyers, and radio ads just don’t pack the same punch that they once used to. Customers are done with gimmicks and mass marketing campaigns. Instead, people place more stock in what they or their friends experience directly. In order to be truly competitive in today’s market, business owners need to … [Read more...]