Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
The South is well known for its charm, and many small business owners appear to be quite familiar with the region’s alluring qualities. My team at Vistaprint Digital recently noticed a trend among customers using our website builder—southern cities had the highest number of customers per capita. In fact, the top five cities for website customer density were all located in … [Read more...]
The lifeblood of business is leads, and generating them has only become harder as more noise competes for the user’s attention. Engagement is a nebulous idea, but it’s a concept that you need to pinpoint if you’re going to find success with any effort. In order to maintain engagement with the brand, it’s important to utilize every aspect of the sales funnel. First, you’ll … [Read more...]
One of my favorite things about being an entrepreneur is that every day is different. I’m constantly learning how to do new things and tackling all sorts of interesting problems I had never seen before becoming my own boss. A lot of it is out of necessity—after all, if I don’t take responsibility for my business, who will? The DIY mentality is essential for success as a … [Read more...]
The About page on a company website is perhaps the single most overlooked and underutilized marketing opportunity. One of the easiest ways to connect with customers is by humanizing your company. So many businesses miss this chance to gain customer loyalty because they don’t provide enough information—or they provide the wrong kind of information—on their website’s About … [Read more...]
When it comes to getting the biggest bang for your buck out of your digital marketing efforts, the first item on every small business’s agenda should be conversion rates. These are the site visitors who do more than just look around on your site then go away, but who actually become customers and add valuable sales revenue to your business. The reason conversions matter so … [Read more...]
The online marketplace is more competitive than ever, and because of this, many businesses are finding it increasingly more difficult to drive traffic to their sites. There are, however, steps you can take to increase the number of visitors to your website. Below are seven suggestions. Some will yield more immediate results, while others will give you pointers as to how you can … [Read more...]
In just one 60-second time frame, roughly 70 new domains are registered and 571 new websites created. This means that, over the next 365 days, we’ll see more than 300 million websites added to the already crowded World Wide Web. Not only do these numbers inherently imply that you’ll be facing more competition than ever when it comes to gaining the attention of your target … [Read more...]
Having a good idea does not guarantee success. There are many aspects of a product that need to be taken into consideration, which is something that the investors on the popular television show Shark Tank know a thing or two about. The following is a Shark Tank-inspired guide that will help you on your journey. “Don’t you dare undermine the power of your own instinct.” — … [Read more...]
Press releases. As much as some people would hate to admit it, they’re an integral part of getting your business known. For businesses of any size (but more so startups), they can be the perfect way to boost your website traffic and raise more awareness of your company/brand. However, with the amount of companies trying to contact journalists and get their content posted, it … [Read more...]
Businessing Magazine recently had the opportunity to speak with D. Scott Bowen, Vice President and General Manager of Vistaprint Digital. Vistaprint Digital helps millions of small businesses develop their online presence by offering tools that assist with website development, social media, email marketing, and SEO. Their digital marketing tools are designed to work in harmony … [Read more...]
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