Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

Leverage Your Business’ Social Media

Social media is where the action happens nowadays and if you’re in business, chances are you’ve at least created accounts on the main platforms. However, just having staked a claim to your company’s name on Twitter, Facebook, Instagram, and the like doesn’t equate to maximizing the benefits these platforms offer. Leveraging social media can prove to be crucial to your … [Read more...]

How to Improve Your Advertising Campaigns

If you have a small business, it is not surprising that the first question you are likely to ask yourself when contemplating ways in which you can better manage your budget is: "How to improve business advertising and marketing?" Before you begin to search for new ways of improving your advertising campaigns, there are a few things you need to think about. What is an … [Read more...]

The Moving Parts in Advertising: Are You Prepared for It?

Today’s marketing is so tightly intertwined with advanced technologies that it’s become one of the most dynamic domains in the world. In fact, there is a clear distinction between classic marketing and digital marketing, with the latter dominating the show. Digital marketing is also one of the domains where everyone has a chance to show off their talents and become … [Read more...]

Starting Your Startup – Should You Pay for Influencer Content?

Marketing, it would appear, appears throughout in history, and we’re not just talking about stooges placed in crowds to say nice things out loud about the snake oil being sold from the briefcase of a travelling salesperson in the old west. Marketing goes back much further than that. Based on evidence, Roman gladiators would spend the minutes before their public brawls walking … [Read more...]

3 Foundations of Successful SEO for Online Breakthrough of Your Business

A good SEO strategy makes the difference between making your business easy to find on the Internet or being lost in a sea of thousands of other businesses who also want to stand out. With Google’s ever-changing algorithm, it may seem impossible to know what’s effective at any given time. However, with a well-planned strategy based on the three important factors we’re writing … [Read more...]

How to Start a Digital Marketing Agency

Starting a digital market agency was a big challenge in the past because there were so many roadblocks like barriers to entry, underdeveloped digital platforms, and high start-up costs. Luckily, times have changed. You can now create a fully functional digital marketing agency in just a few months. Now more than ever, companies are allocating more funds of their marketing … [Read more...]

What is SEO: An SEO Guide for Small Businesses

With all the paralyzing technical aspects of Search Engine Optimization (SEO), it’s normal for small businesses to feel overwhelmed when running an SEO campaign. However, despite how challenging the endeavor might be, not implementing SEO can hurt your small business big time. You’ll miss out on sales, your competitors will gain an unfair advantage over you, and you’ll get very … [Read more...]

Offline Ways to Promote Your Online Business

It’s no secret that the ecommerce industry is booming, but running an online business is no easy task, and the competition is fierce regardless of the industry you’re in. To succeed, ideally, you’ll have both an online and offline promotional strategy. With that in mind, here are a few offline ways you can promote your online business. Direct Mail Direct mail is the process … [Read more...]

Why Business Reviews Management Should Be Important to You

Reviews are a double-edged sword-- too many negative reviews can tarnish the online reputation of a business, while positive reviews will boost product sales. While they are subjective to customers’ unique experiences, business reviews are a critical element of online reputation management. The Importance of Monitoring Reviews In the 2019 Bright Local report, 90% of consumers … [Read more...]

What Real Estate Agents Get Wrong About Marketing

Whether you are an experienced real estate agent or a relative novice in the field, you should have a well-defined real estate marketing strategy in place to be successful. Marketing is the foundation of your business, and if the foundation is not sound, then before you know it, your business could end up in dire straits. To prevent this from happening, you need to understand … [Read more...]