Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

Four Hacks for Selling on Amazon Successfully

As the biggest e-commerce marketplace in the US, Amazon is one of the best platforms for sellers looking to make some money off the booming online trade industry. It is estimated that over 3.3 million new sellers have joined the platform since 2017. While that means there are more clicks on the site, it also means more competition for you. That’s why we’ve compiled a shortlist … [Read more...]

5 Tips to Help You Stand Out as a Seller on Amazon

According to Statista, over 206 million unique people visit Amazon’s website every month. While not all of these shoppers will be in search of your product, there are still a lot of potential buyers to satisfy. To stand out from the 2.5 million sellers that are on Amazon, follow these five tips for success. Update Your Product Details Some sellers throw all of the products … [Read more...]

Design Considerations for a High-Converting SaaS Website

The greatest benefit of software as a service (SaaS) is its simplicity and usability. Instead of downloading and installing software tools, SaaS companies enable their clients to use them online. These solutions work on a no-strings-attached basis, and you can use them only once or pay a subscription. This flexibility makes them popular with businesses of all kinds, but what … [Read more...]

The Power of the Phone and Call Tracking

In today’s digital world, it is easy to focus your marketing efforts entirely toward online customers and think that it is the best approach, but this is not always true. While you should certainly be using digital marketing to increase your visibility online and to reach your target audience, it is important that you do not forget about the value of a phone call. Key … [Read more...]

How to Ruin a Blog, Post, or Text

Blame it on the popularity of texting or on the widespread use of social media, but its undeniable that everyone is adding too many embellishments to their writing by adding exclamation points, italics, and ellipses to try to improve a piece of text. More often it succeeds only in doing the opposite. Think of these additions like they are jewelry. An exclamation point is one … [Read more...]

How to Use Search Intent to Guide Your SEO Strategy

There is no denying that SEO plays a huge part in achieving success in the digital arena. An SEO strategy is gameplay that builds your brand’s reputation and increases the online visibility of your business step by step. This makes the results of such a long-term strategy more durable and sturdier. One of the most important features of SEO is the keywords. Although you might … [Read more...]

What Are Some Proven Marketing Strategies to Drive Sales?

A good product or service does not guarantee that you will have no problem making sales, and attracting the right demographic to your website is no easy feat to accomplish if you are not at the top of your marketing strategy game, which only adds to the difficulty of making sales. The challenge of making sales can be fun, but if you do not see any success, it will not be … [Read more...]

How to Communicate Your Products with 3D Renderings

3D image rendering is a great way to enhance customer experience and draw potential customers to your website. It appeals to your target market, entices them to learn more about your product or service, and buy it. 3D imagery allows brands to showcase their products without spending much on staging. Additionally, it's more comfortable and cheaper to create high-quality … [Read more...]

How Social Proof Can Grow Your Business

With the advancements being made in digital marketing, the opportunities you have to promote your business are now endless. You can follow different kinds of marketing techniques and methods and can gain new customers by just being unique. One of these techniques includes social proof marketing, which is a type of marketing that relies on the reviews and traffic of other people … [Read more...]

Customer Retention: The #1 Source of Missed Revenue

As an entrepreneur, you work hard to market your business, yet many entrepreneurs mistakenly view marketing in a narrow and limited way. Yes, a large aspect of it is to find new prospects, but that’s not the whole pic­ture. Marketing should equally target customer retention, because if it doesn’t, you’ll be missing out on a top source of revenue. Customer retention is one of … [Read more...]