Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

Four Tips for Mastering Local SEO

As a local business owner who doesn’t sell anything online and depends on customers living in their area, it’s easy to assume you don’t need to focus too much energy on building your SEO. That’s more for online or worldwide businesses, right? Wrong. Even as a local business that makes profit from local trade primarily (hairdressing salons, coffee shops, electricians) … [Read more...]

Tips for Marketing Your Construction Business

Everybody understands the importance of promoting a business, but not everyone is gifted at finding ways to extend their clientele reach. It can be particularly difficult to market a construction company or contractor as new and exciting. Here are a few simple steps to get your construction business noticed. Set a Budget When planning a marketing campaign, it’s important to … [Read more...]

11 Ecommerce Content Marketing Tips to Create Content That Converts

There’s a lot more to ecommerce content marketing than creating good content. You’re trying to get conversions, and that takes some strategy. Creating good content is just one part of your content marketing strategy. Here are eleven ecommerce marketing tips to create content that converts. Know Your Client Your marketing campaign begins with a proper understanding of your … [Read more...]

How to Win Over Customers with Perfect Images

How do you build a business online? Through strategy and tactics. Your strategies will develop your overall message, while your tactics will consist of how you’re communicating your messages over time. While text may be the most powerful form of messaging, since words can persuade, it’s a mistake to forget about the subtle impact of photographs. Imaging and the … [Read more...]

How to “Rank” in Voice Search

So, you want to get ahead of the game and rank for voice searches. Good. There are a lot of opportunities for businesses in voice search. Before you start to optimize for voice search, you first you need to find the opportunity. The opportunity for your business depends on a couple factors. Have a Brick-and-Mortar Location? Focus on Local SEO One way to rank for voice … [Read more...]

Designing a Product that Sells: Principle Considerations

As primarily visual creatures, we have a tendency to make decisions not simply based on the inherent quality of an item, but its presentation. Yes, no matter our intellect and ability to think pragmatically, we still judge the book by its cover, and in this age of having literally too many choices, picking out a brand on a shelf next to dozens of the same products has become a … [Read more...]

3 Ways to Effectively Market to Millennials

Everyone wants an enjoyable online browsing and purchasing experience, and that includes younger consumers who make up an ever-growing demographic of those with buying power. The days of labeling Millennials as tight with their purse strings seems to be waning as they are all fully steeped in the workforce by now. The next generation, Generation Z, is already entering higher … [Read more...]