Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

The Power of Packaging: Custom Designs for Cost-Effective Marketing

Your product’s branding is integral to its commercial success. Nobody will know your awesome product exists without an effective marketing strategy, but trying to get your product noticed can become an expensive game to play. A super-slick website can set you back thousands of dollars while social media marketing can rapidly deplete your funds, but there’s one key marketing … [Read more...]

Tips to Successfully Sell Your Product or Service

Do you have some awesome product or service you are looking to sell to potential clients or buyers? Are you hitting a dead end when approaching people? You are not alone. Many new salesmen and product creators experience this. Below, you can read some tips that are crucial to selling your product or service. Know Your Product Get yourself very familiar with what you are … [Read more...]

Close More Sales with a Lead Nurturing Process

As a business consultant, something I often hear from both small and large companies is “We need more leads." After careful evaluation, what I typically find is that these companies are actually leaving leads on the table and are unaware of it. We can get so into our day-to-day routine that even the most obvious tasks that generate leads are overlooked.  So, how can you … [Read more...]

5 Examples of Partnerships That Changed Brands Forever

So, you’ve launched your brand and you’re at least holding your own. The next step is to grow your business. But without a big advertising budget, how do you do that? One way is to partner with another brand. With a brand partnership, you get exposure to your partner’s customer base, and vice-versa. It’s a win-win! Here, we’ll go through five different examples of brand … [Read more...]

5 Marketing Apps Used by Successful Realtors

Continued digitization of the world creates an opportunity for businesses to embrace the digital market. There are billions of social networking platform users and many people spend significant time online every day. This creates an opportunity for property and home agents to promote their businesses effectively. Apps such as Facebook help realtors to reach a broad audience … [Read more...]

How to Use Instagram Hashtags on Instagram for Better Results

Let’s face it, hashtags are an essential marketing strategy for your online business. Twitter may have created them, but Instagram put them on the map. Perhaps back in 2010, we didn’t think of hashtags as a part of marketing strategy but fast forward to today, we realize that the use of hashtags can make or break your Instagram post. So, if you want to know how to use hashtags … [Read more...]

Digital Signage Solutions for Small Businesses: Myths and Reality

Small businesses are still playing catch up in relation to digital signage solutions. A large part of this problem is a lack of understanding of the benefits provided by digital signage and the many myths that surround this solution. Digital signage is frequently used to promote businesses and products, effectively attracting interest in a memorable way. Small businesses … [Read more...]

8 Reasons Why Your Company Should Be Using a Digital Asset Management Tool

Marketing a business is something that constantly evolves and often requires fresh material.  Given this is the case, those working within a business can soon find that they are dealing with hundreds, if not thousands, of different company assets. Without central control and management of these files, images, photos, and videos, they can end up being spread across multiple … [Read more...]