Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

Is Your Website Helping Your Business Grow?

However big or small your company, your website is, today, perhaps your most important business tool. It’s where people come for information, where you communicate with your customers, where you drive sales, and where you promote marketing campaigns. It’s everything. But far too many businesses are being held back by underperforming sites—ones that are stuck in the dark ages, … [Read more...]

Must-Have Tools for DIY Marketing

As a small business (or even a one-man-band solopreneur) you may not have the budget to outsource all of your marketing efforts. Which means that you may have to take on the brunt of the task by yourself. So, what tools do you need in order to make a do-it-yourself approach to marketing work for your business? Free SEO Tools Doing your own marketing means having to cut a … [Read more...]

7 Ways to Engage Students as Customers

College students and Millennials represent one-third of the buying population. In most cases, these segments possess the inclination to purchase, primarily because of the availability of disposable income, and thus greater purchasing power. So, for businesses who want to increase their bottom line, a marketing communications plan focused on students would be effective to … [Read more...]

How to Reach Your Target Market More Effectively

As a small business owner, you likely already recognize the importance of connecting with your target market in a way that compels them to act. After all, you wouldn’t be able to grow your company if it weren’t for your clients’ support and continued loyalty in regard to your products and services. This makes that particular segment of the population absolutely critical to … [Read more...]

5 Reasons Why Digital Marketing Is Essential for Your Business

As the digital marketing movement continues to gain momentum, businesses need to develop innovative ways to tap the potential of online marketing and to promote visibility in the vast online marketplace. If you are on your way to launch a start-up or you want to grow your business, it's time to investigate how digital marketing can help you boost the online presence of your … [Read more...]