Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

Is Affiliate Marketing Still a Viable Business Model?

As you probably know, affiliate marketing is a type of performance-based marketing. Businesses reward individuals who bring visitors or customers to their sites or products. Affiliate marketing has been around for decades, and more and more people are becoming affiliates today. While that means more people can gain monetary rewards by promoting businesses’ products, it also … [Read more...]

Top 10 Digital Advertising Tips for Your Marketing Strategy

Is digital marketing alien to you? If you just responded with a resounding yes, you're already miles behind the competition. Digital marketing today forms a crucial part of all business strategies. It's foolish to ignore its importance, and if you wish to stand out and race ahead, it's time for you to incorporate some priceless digital marketing methods into your marketing … [Read more...]

The Definitive Audience Targeting Options You Need to Try in 2021

The key to successfully marketing your business is to embrace technology and get online. While you can create your own website from the shells provided by mainstream web providers, it’s generally better to use the services of a web designer Parramatta and create something unique that will allow you to stand out from the crowd. What Is Audience Targeting? Regardless of what … [Read more...]

5 Tips to Tell If Your PPC Campaign Is Working and How to Maximize Your Investment

Many small business owners are often reluctant to pour money into paid online advertising, simply because there are too many variables at play and the overall ROI of the campaign can be difficult to measure. Not to mention that a bad PPC campaign can cost you a lot of money, and the fact that proper PPC management requires a skilled team. So instead, many choose to stick to the … [Read more...]

How To Use Cold Emails To Grow Your Small Business

Cold emails are often seen as being an obsolete tactic in digital marketing but the truth is that they can still be very effective. The problem is people got used to receiving them and ignoring them. This is why it is so important to use modern, effective strategies. Cold emails can do wonders when it comes to growing a small business, but only if you take the right approach. … [Read more...]

How Business Events Might be Changing After COVID

Business events are an integral part of operations and conversions. It is the most effective way to explain to consumers, business partners, and other stakeholders the progress and launch of new products, but unfortunately mass gatherings have become a significant cause of the spread of Coronavirus. Therefore, businesses have devised new mechanisms of holding their events in … [Read more...]

Should Vouchers Be Part of Your Company’s Marketing Strategy?

If you are looking to attract new customers and turn as many of them as possible into regular customers, it’s easy to see vouchers as a crucial piece of the puzzle. In research mentioned by smallbusiness.co.uk, 68% of UK consumers said that a voucher would tempt them to sample a business they had never previously used. However, whether vouchers can work for your business … [Read more...]

How SMEs Can Prepare for Google’s May 2021 Algorithm Update

Companies are at the mercy of Google because when the search engine giant decides to update one of its many algorithms, websites can see traffic increase dramatically or fall off spectacularly. And if you're like many small and medium-sized enterprises that are reliant on web traffic to bring in sales, it's vital that you know ahead of time that a big algorithm change is coming … [Read more...]

3 Clever Ways to Improve Customer Retention in 2021

2020 was an incredibly trying year for many businesses, but it also represented a significant boost in online sales traffic. The problem with online retail, however, is that it’s more difficult to use it as a platform to engage with your customers and cultivate a relationship. With more competition than ever before and the dire economic situation catalyzed by COVID, customer … [Read more...]

Why Text Messaging Has Become Powerful for Business Marketing

Text messaging has previously been meant for communication and nothing else, but recently, entrepreneurs have started utilizing this technology for their businesses, and so far, the results are surprisingly satisfactory. Businesses are getting more leads and sales revenue is at an all-time high. Perhaps these testimonies are the main reason why you became interested in text … [Read more...]