Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

8 Marketing Tips to Attract Your Business to New Movers

A “new mover” is someone who has just recently moved to an area. They’re looking to fill their home, experience the region in front of them, and have money to spend. Roughly 10% of the North American population moves every year. Most of those moves happen from May to September, with the majority of moves involving a new city. That’s a lot of new movers that businesses can … [Read more...]

3 Tactics to Improve Conversions on Your PPC Ads

The ideal way to get traffic on your site would be to set a well-designed SEO campaign and get heaps of organic traffic due to that. However, the rules of engagement are completely different in reality, where the brand with the biggest marketing budget is the one to get the most visibility. Luckily, money is not the only factor that matters and everyone has a chance of … [Read more...]

Why Businesses Should Be on TikTok

It is estimated that there are some 800 million people from all across the world using the social media app TikTok, with the main demographic of users sitting within the 16 to 24 age range. Despite it appearing to be something of a fad, it is actually the fastest growing of all the social media platforms out there and is a potential gold mine for businesses both big and … [Read more...]

How Affiliate Marketing Can Help Your Business

If you want to increase the number of people that purchase from your business, you need to consider using affiliate marketing. Affiliate marketing can help you to increase your sales and bring in new customers constantly. Many businesses use affiliate marketing, and studies have shown that almost 30% of online sales are a direct result of affiliate marketing. What Is Affiliate … [Read more...]

Looking to Set up an Online Marketing Business?

People are always looking at new ways to earn money online. Especially since the start of the Coronavirus pandemic, which saw so many businesses shut up shop, and even more people losing their jobs, all over the world. Fortunately for some, they were able to work freelance instead, but for others that wasn’t the case. One sector that has seen a boom in people working there … [Read more...]

A Small Business’ Guide to Digital Marketing Outsourcing

In the modern entrepreneurial world, marketing is an important aspect that every business should strive to achieve. It helps create brand awareness and generates leads for your business which might later translate to sales.  However, using your employees to market your business might not be a viable decision because it might take up much of their time, leaving other business … [Read more...]

4 Ways High Quality Leads Can Propel Your Sales Growth

When sourcing leads for sales, an abundance of average leads is fine, but a smaller volume of high-quality leads is better, especially in terms of sales and growth. Why is this the case? Below we’ll explore four different ways that these high-quality leads can propel sales growth. Through Thoroughly Vetted Leads According to a study by Straight North, barely half of all sales … [Read more...]

5 Creative Marketing Ideas to Use in 2021

Staying up-to-date with the latest marketing strategies can be a challenge in today’s dynamic and ever-changing business landscape. But there are creative and effective marketing solutions for brands that are striving to make an impact in their niche or industry. This can include starting an online blog or investing time in publishing Google My Business Posts. You can engage … [Read more...]

How Can a PPC Agency Help Increase your B2B Conversion Rates?

Pay-per-click (PPC) advertising is known for its measurability. A big part of ensuring that you're getting the best return on investment from your ad spending is to make sure that you are optimizing everything on your website to help boost conversions from the traffic that you drive through different channels such as PPC. This is known as conversion rate … [Read more...]

Do You Know Where Your Leads Are Coming From? Here Are 5 Ways to Find Out

Unless you know the source of the leads you generate, you will have a tougher time converting prospects into paying customers. Thankfully, there are a few key ways to work this out, and modern tools to make this as efficient as possible, so here are just a handful of options to consider if you want to send your sales soaring upward. Call Tracking A relatively traditional … [Read more...]