Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

Effective Marketing Strategies for Real Estate Brokers

The current market for real estate is increasingly competitive, which means that you will need to do more than merely acquire a license. You will need to use absolutely every tool and trick at your disposal to ensure success, and while online marketing strategies are fast becoming a staple in the world of marketing, simply having a website is really not enough. Here is how you … [Read more...]

Top 3 Ways to Make your Exhibition Stand Eco-Friendly

Your exhibition stand and your advertising techniques say a lot about your brand, therefore it is crucial to make sure that your stand represents your commercial enterprise and its core values if you are going to have a display that will drive engagement. The first impression is important, so it’s vital you deliver the right vibe as soon as your target audience spots your … [Read more...]

4 Ways to Get Your Company Noticed in a Big City

There are huge benefit to having your business become well-known in a specific location. Not only do potential customers feel loyalty to a brand that is strongly associated with where they're from, but also people love to support a homegrown company as part of the local economy. Getting your brand established in a small area with little to no direct competition poses no … [Read more...]

Common Online Marketing Mistakes

There is no denying that businesses need to focus a lot of their attention on marketing and adverts today. However, not all businesses are going about this in the correct manner and there are a lot of mistakes being made. After all, the internet is a platform that progresses at a rapid pace, and so if you do not stay in-the-know, you are only going to get left behind. With that … [Read more...]

5 Tips for Better Business Branding

Today's image-based social media often provides owners with a false understanding of business branding. Although logos and certain color pallets are important, they are only a small piece of the puzzle. A successful branding project not only makes the brand recognizable, but it also has a long-lasting impact on the consumer. The following list details the top five tips for … [Read more...]

4 Mistakes Small Business Owners Must Avoid When Hosting an Event

They say mistakes are essential to the growth of every entrepreneur. That being said, there are certain areas of the business where you want to reduce the number of mistakes you and your employees make as much as possible. Marketing is one of those areas. Consistently making mistakes with your marketing strategy and execution is not good, and if you don't right the boat, … [Read more...]

7 Reasons Why You Should be Utilizing Video Marketing

2019 has been a great year for video marketers. According to statistics, the majority of businesses, online and offline, have widely accepted the idea of incorporating videos into their marketing plans. Interestingly, the trend has continued to progress rapidly. It is forecasted to achieve new heights soon. Indeed, videos are the next big thing in marketing, not only because … [Read more...]

The Future of Email Marketing: Why Do We Still Need It?

According to a recent survey conducted by the Radicati Group, around 3.8 billion people worldwide were using email in 2018. The study shows that the number of users is increasing day by day – by the end of 2022, we are expecting to see a 10.53% increase, meaning no less than 4.2 billion people are expected to use email by this year. Even if some Buzz Feed article might tell us … [Read more...]