Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

Here’s What Digital Healthcare Marketing Can Do for You

Digital marketing has been hailed as the next big thing in healthcare marketing, and with more and more of our lives happening online, it’s not hard to see why. Just as users go to Google to search for restaurants, hardware stores, gyms, and grocery stores near them, they’ll also use it to find healthcare practitioners. And many of your potential patients are relying on online … [Read more...]

How to Attract Traffic to Your Small Business Website

So, you have decided to finally launch that brainchild that you have been sitting on for a while. Congratulations! Entering the business world as an entrepreneur can be somewhat daunting, but with the right guidance, and the right strategies, you can create sustainable business growth from the outset. One of the key ways to expand your business is by driving traffic to your … [Read more...]

The Most Innovative and Unusual Customer Reward Programs

We all appreciate feeling valued by our favorite brands, which prompts companies to work hard to find interesting new ways to reward their most loyal customers. Which brands have come up with innovative reward programs that make it easy for their clients to keep on returning to them? My Starbucks Rewards Introduced an App-Based Program The huge success of the Starbucks … [Read more...]

Myths About Site Traffic and Optimization

Lots of folks have been asking us lately about the connection between site traffic levels and online optimization strategies.  There are definitely some correlations, but there also seem to be some myths or mis-perceptions about those connections. We often get asked: How much traffic do I need before I start optimization? Do I get enough traffic to my site to even consider … [Read more...]

How Niching Down Can Attract More Leads and Boost Your Sales

Many newbie entrepreneurs make the mistake of assuming that the bigger and more inclusive a start-up is, the more customers it will attract. While it does make sense to assume that starting a business that appeals to a wide range of individuals will naturally increase the popularity of the business, this may not make sense in the field of business. Most entrepreneurs try to … [Read more...]

Mobile Email Marketing Tips for B2B Companies

Mobile has now emerged as the key factor for all types of communication online. So, all companies, especially B2B companies, need to understand the importance of mobile marketing and the role it can potentially play in creating brand awareness among the public. While most of these companies have till now focused on SMS marketing and regular advertising, they have neglected the … [Read more...]

How to Find New Clients Through Networking

As a small business owner you probably already use sales and marketing techniques to find new customers, but did you know that you can use networking to create a new source of incoming work? When done consistently, small business networking can help you locate new customers and kickstart relationships that may eventually lead to new customers. Not to mention some of the other … [Read more...]

How Social Media Can Help You Sell Your Business

Social media has emerged as one of the defining phenomena of the modern age and it is now used as much by businesses as by individuals. For retailers, the crossover between personal and professional use opens up a great deal of potential for subtle selling and the building of brand loyalty. Here are some key considerations if you’re keen to use social media channels more … [Read more...]

10 Ways to Increase Traffic with Blog Writing Tricks: Online Writing Tricks to Increase Blog Traffic

There are a variety of simple changes that you can make to your blog writing that can increase traffic to your blog and have a significant effect on its long-term growth. Rather than relying on search engine optimization (SEO) tricks that could get your blog flagged as spam in a future Google algorithm change or a change by other leading search engines, focus on writing blog … [Read more...]

How to Get Your eCommerce Store Ready for the Holiday Season

The holiday season is a crucial time of the year for all businesses, but especially for online retailers. eCommerce sites see up to 120% more visits on days like Cyber Monday and Black Friday, and during the holidays, the daily traffic is up by nearly 65%. This year, despite the ongoing Coronavirus, consumers plan to spend more than $997 on holiday items and gifts, according to … [Read more...]