Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

What Are Some Proven Marketing Strategies to Drive Sales?

A good product or service does not guarantee that you will have no problem making sales, and attracting the right demographic to your website is no easy feat to accomplish if you are not at the top of your marketing strategy game, which only adds to the difficulty of making sales. The challenge of making sales can be fun, but if you do not see any success, it will not be … [Read more...]

How to Communicate Your Products with 3D Renderings

3D image rendering is a great way to enhance customer experience and draw potential customers to your website. It appeals to your target market, entices them to learn more about your product or service, and buy it. 3D imagery allows brands to showcase their products without spending much on staging. Additionally, it's more comfortable and cheaper to create high-quality … [Read more...]

How Social Proof Can Grow Your Business

With the advancements being made in digital marketing, the opportunities you have to promote your business are now endless. You can follow different kinds of marketing techniques and methods and can gain new customers by just being unique. One of these techniques includes social proof marketing, which is a type of marketing that relies on the reviews and traffic of other people … [Read more...]

Customer Retention: The #1 Source of Missed Revenue

As an entrepreneur, you work hard to market your business, yet many entrepreneurs mistakenly view marketing in a narrow and limited way. Yes, a large aspect of it is to find new prospects, but that’s not the whole pic­ture. Marketing should equally target customer retention, because if it doesn’t, you’ll be missing out on a top source of revenue. Customer retention is one of … [Read more...]

5 Tips for Marketing your Restaurant Online

Competition in the culinary world can be fierce, especially in an area saturated with good eateries. Marketing your restaurant has to be done efficiently and effectively for it to stand a good chance of survival. Continue reading for our five top tips that will help you market your business online. Establish an Online Presence via Social Media We hear the term ‘online … [Read more...]

Why Great Web Design Is Important for Your Business

A poorly designed, dinky website no longer cuts it in this modern tech-driven era. Customers expect to buy a product/service from a website that is navigable, has a well-curated list of options, and sports a design layout that is easy on the eyes. But because great web design usually comes with a hefty price tag, a lot of startups and small mom and pop shops forego the services … [Read more...]

Top Tips for Marketing to College Students

You should know the available resources and these resources should then be used to create the products to sell to the customers. That is only the beginning. Your company’s success is reliant upon revenue, which depends on the quantity of sales made by the company. Since other businesses may pose a competition to yours, you should apply the best marketing strategies by … [Read more...]

Boost Your Business Marketing Impact with Instagram Stories

Every business needs to engage with their customers. After all, customers buy brands, not just products. Instagram Stories is a powerful engagement creating tool, allowing your business to show its personality while creating lasting loyalty from your customers while also creating impactful, amplified marketing. Customer Engagement Is the Key to Creating Business … [Read more...]

Online Reputation Management Tools

As business becomes part of an immense digital landscape, the information that people find on the internet often overrides what they hear in person. A simple Google search can either break or make your business. Thus, online business reputation management is key when it comes to building and monitoring it. With the plethora of social media platforms available today, it’s … [Read more...]

Why You Need to Pay Attention to Mobile Marketing

Ignore mobile marketing at your peril. That is the message coming loud and clear from multiple studies showing that more and more, we spend time on our phones that previously we would have spent watching television, reading newspapers, or listening to the radio. Since 2010, mobile phone usage in the United States has more than quadrupled, with numbers rising from 62 million … [Read more...]