Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

Does Print Advertising Work in the Digital Age?

Ever since the rise of online marketing, marketers have been asking themselves whether print advertising and more traditional methods of advertising are still useful and effective in the digital age. While online advertising has become the predominant method of growth for a lot of businesses, print advertising and Traditional PR still have their places in the digital age, … [Read more...]

How to Create a Successful Post COVID-19 Digital Marketing Strategy for Small Businesses

Ever since the World Health Organization declared the COVID-19 pandemic, the rules on the markets have changed completely. In response, many countries worldwide introduced measures that have had a considerable impact on all businesses, small and large, changing even the way people buy products and services. Naturally, digital marketing campaigns have had to adapt to a new … [Read more...]

7 Ways to Use Facebook to Sell Your Home

Are you trying to sell your home but can’t attract enough buyers to your listing? Well, selling a home can be harder than you initially thought, and you will not get buyers placing competitive bids on your listing every day. If this is the case for you, leveraging Facebook advertising to showcase your home to more potential buyers is perhaps what you should learn. Facebook … [Read more...]

Boosting Site Traffic with Guest Posting

In this information age, the internet has become a priceless utility for individuals and businesses to mingle and show off their wares. Now, with the pandemic, the internet is more essential than ever, as 53% of Americans see the Internet as a necessity during the crisis based on a survey conducted by Pew Research Center. Due to this fact, digital marketing has taken center … [Read more...]

The Marketing Benefits of Getting Corporate Headshots

With each passing day we come across more and more imagery than before as there are images on Instagram, Facebook, Twitter, LinkedIn, and so on. We are also bombarded with images during any commute, such as on billboards. There is at least one studied reason why. People are targeted with imagery because it is easy to digest. In fact, we can process an entire image in just 13 … [Read more...]

Why Every Startup Needs Social Media and How to Use It Effectively

When you are starting out in business, one of the biggest issues you have is that nobody knows who you are. Whether you are a local plumber, a writer, or someone who has created a new piece of software - you need to overcome this hurdle. When someone needs something, you want them to think of you first, rather than your competitor. Social media can help you to build a … [Read more...]

5 Good Reasons You Need A Dedicated Google Ads Expert

Businesses can make use of Bing ads, Facebook ads, and Instagram ads to appeal to their target audience. However, Google AdWords is the king of pay-per-click (PPC) advertising and paid search marketing! From small family-owned businesses to large enterprises - everyone is tapping into the Google network to advertise their goods and services and to increase their client … [Read more...]

How to Ensure Your Start-Up Brewery Stands Out from the Crowd

Breweries have long-since been a staple business in the United States, with customers anxious to give the various brews a try. All you have to do is take a look at the number of craft breweries that have opened across the country from 2012-2017 which grew by a massive 159% to see just how much interest there is in these establishments. With that said, opening a successful … [Read more...]

5 Content Marketing Tactics to Grow Your Business

If you have taken an interest in digital marketing, you might have heard of the phrase “Content is King.” Today, it is no longer relevant, since content is everything. Content marketing can make or break a business, as it has the power to attract or seriously deter potential customers. If executed right, a content marketing strategy can do wonders in promoting brand awareness … [Read more...]

Why Teamwork Is Key in Your Marketing Efforts

On the surface, marketing is all about creativity and ingenuity. However, as you dig deeper, you learn that everything is based on a deep analysis of the market, knowledge of the audience, and tons of hard work. Marketing requires a complex set of skills, which are not usually mastered by one person. As such, in order to have amazing campaigns, a company must first find the … [Read more...]