Strategizing

Small Business Strategy and Planning

The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business

Innovations Your Company Should Adopt to Attract Talented Millennials

Time is the ultimate harbinger of change. This is true in all aspects of life - including the pool of potential employees. With the new year well under way we are facing a large pool of Millennials that are ready to join the workforce in any and all capacities you can imagine. In the US alone there are almost 55 million Millennials ready to work hard. This cannot be ignored if … [Read more...]

Win, Lose or Draw: Brick-and-Mortar vs. E-commerce

So what do you think: Is the retail war over between brick-and-mortar stores and e-commerce? Or is there even a war at all? Both forms of retail have been vying for your attention and dollars for years, with 94 percent of retail sales still taking place in physical stores. However, e-commerce holds its own with sales rising 17 percent annually over the past three years, and … [Read more...]

How One Temecula Pest Control Company Approaches Customers

When it comes to small business sales strategy, you could approach it in a lot of different ways. But one of the most basic ways is deciding if you prefer a broad, shallow customer base, or a narrow, but deep base. There are benefits and disadvantages to both approaches. A Broad, Shallow Customer Base This type of sales approach means you have a large number of customers or … [Read more...]

7 Genius Business Travel Secrets from Frequent Flyers

If you spend a lot of your time travelling for work, you’re likely always on the lookout for ways you can make it a little bit easier—whether it’s a hack for speeding-up your check-in, advice on how to pack, or some other time, money, or sanity-saving tip. We’ve rounded up some first-class travel secrets from frequent flyers who really know they’re stuff! Keep to the Left If … [Read more...]

How to Attract Clientele to Your Bar

It seems that the bar industry has seen better days than these past few years. As prices of almost everything we use daily are on the rise, many bars have to face half-empty Friday nights, as liquor has become considerably cheaper in a supermarket. Those few faithful customers that still patronize your bar are probably attracted by the atmosphere and social networking. Here are … [Read more...]

5 Ways to Build Long-Lasting Customer Relationships

Every bit from a new customer helps to build your business. But what’s better than getting a new customer? Turning that first-time buyer into a loyal supporter, who will not only continue to spend money, but will also help spread the word about your product or service. Here are a few tips to help you grow your base of loyal customers who will keep coming back. Share Your … [Read more...]

5 Design Mistakes to Avoid When Building Your Ecommerce Website

Creating your own ecommerce site requires a lot of brains and, let’s face it, some luck. However, when it comes down to ecommerce, you can minimize the risks by understanding how your consumers use your site and how can you can constantly improve it. The amount of mistakes and tiny errors one can make when creating an ecommerce site are almost infinite. But a pattern can … [Read more...]