Small Business Strategy and Planning

The most successful business owners are always thinking ahead. If you are a new business owner, strategizing about mission statements, corporate culture and business plans are things you would be smart to address early on. More seasoned business owners can benefit from articles on everything from setting client expectations to creating a niche for your small business

Landing Page Mistakes That Can Sabotage Your Conversions

A landing page is a vital asset for your business. It is the first place your target customer interacts with your brand and builds an impression. Landing pages are known to have the highest conversion rate of 23%. The relevance of the page and its performance are key elements of lead generation. The right structure and design can push web traffic to do what you want them to do, … [Read more...]

5 Essential Copywriting Tips for Your New Line of Pet Apparel

Launching a new line of pet apparel is an exciting time for any animal lover who also happens to be a savvy business owner. It is, after all, a great time to get into the pet business, as the industry is projected to see a significant increase in sales in the next few years. Releasing a clothing line for pets now, whether you’ve already dabbled in selling pet merchandise or … [Read more...]

4 SEO Tips I Used to Help Grow My Plastic Surgery Practice

Plastic surgery is soaring in popularity, but as you know, there is plenty of competition. If you want your plastic surgery practice to experience significant growth, it’s essential to use search engine optimization (SEO) on your website.    SEO is essential because most people interested in plastic surgery own smartphones, and they can search the Internet for anything they … [Read more...]

Why My Plastic Surgery Practice Skyrocketed During COVID

As COVID-19 spread around the globe in 2020, millions of people worked from home and had more time on their hands. Some of them decided this was the ideal time to have plastic surgery.   While it might seem odd at first glance, it turns out that people spending more time at home and seeing their faces on Zoom calls made them more interested in facelifts, eyelid lifts, and … [Read more...]

How to Use Design Thinking for Product Design

The theory of design thinking is widely discussed as a key problem-solving methodology for businesses. Design thinking is frequently used in the process of innovative product design. The objective is to prioritize user needs above a product’s specifications or assigned purpose. As a result, business teams can better understand the value of the product they’re … [Read more...]

When Can a Business Be Sued for Personal Injuries?

When you own a business, you have to ensure that it operates smoothly, but you also have to make sure that anyone who steps foot on the company’s premises is safe. As a business owner, it is your obligation to make sure that people don’t get injured when they enter your territory, so to speak.   If you don’t do this and someone ends up getting injured, the individual will … [Read more...]

What Do Recruiters Check for In Candidates?

Every job seeker in the market probably has the same question in their mind, "What do recruiters look for in a candidate?" Undoubtedly with various job descriptions mentioned by the agencies, it can be complicated. Despite different agencies having different needs, most recruiters look for some common qualities. In today's competitive job market, it can be very hard to catch … [Read more...]

How to Turn around a Failing Small Business

Virtually every small business will go through up and down periods, but if your company has been failing for quite a while, you need to be proactive in turning it around if you want your business to survive. Thankfully, there are various techniques you can use to get your small business back on its feet. Get Customer Feedback If your small business isn’t working, one of the … [Read more...]

Healthcare Jobs: Top-Earning Careers that Do Not Require a 4-Year Degree

The medical field contains some of the most highly paid professions across the nation. While years of education remain a critical factor in becoming a highly paid physician, other complementary positions within the healthcare industry can be quite lucrative as well. You might have had your heart set on becoming a doctor when you were younger. Did you know that it could take … [Read more...]

10 Places to Visit in Historic Portsmouth

Home to one of the UK’s most magnificent natural harbors, Portsmouth has long been associated with everything from the Spanish Armada to serving as the Royal Navy’s principal base. With a history rich in strategic importance for the Romans to Henry V and later WWII, you can’t go far within the city’s walls without glimpsing a slice of history for yourself. Anchored in the … [Read more...]