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Judging a Book by Its Cover

Judging a Book by Its Cover

I know we’re not supposed to judge a book by its cover. But let’s face it, humans are visual creatures and we make snap decisions based on what we see every day. We are constantly scanning our environment, dismissing some things and paying attention to others. Something that stands out, for whatever reason, often holds our attention a little longer.

Good design for your business could mean the difference between being dismissed or holding someone’s attention.

A lack of priority in promoting your brand can result in weak advertising, sloppy signage, or fleet graphics that are so busy with “design” that your potential customers can’t even read your company name. Elements like readability and clarity can get lost in “cool design” and good design can be sacrificed in order to “just get it done.”

Good design is worth your investment.


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by Jerry Lund // Award-winning design veteran with more than 20 years’ experience focusing on the effectiveness of marketing solutions from a branded and aesthetic viewpoint.

Opinions expressed by contributors are their own.