When I speak to people about authority marketing—strategically establishing yourself as the expert in your field in order to grow your business—one of the tactics I encourage is creating and securing publicity and media. The responses are generally that publicity is too time consuming or too unreliable. They couldn’t be more misdirected. Media is still one of the most … [Read more...]
Adam Witty
Finding Your Niche is as Easy as ABC
The concept of “finding riches in the niches” should not be a new concept to any businessperson. Finding, focusing on, and fulfilling the needs of a defined, targeted constituency is the only path to success. Seth Grodin says, “The secret to being the best in the world is to make the 'world' smaller.” Focus your energy on one tribe or group. There’s even a term for it – … [Read more...]
Find Your Hero for Success
In my office, amongst the piles of books, a limited edition can of Coke celebrating my beloved Clemson Tigers’ recent national football championship, and an Excalibur sword-in-the-stone paperweight stand three framed photos of people who inspire me everyday: Winston Churchill, Walt Disney, and Herb Kelleher. Having these leadership icons greet me each morning motivates me to … [Read more...]
