Brooke Chaplan

Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan

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5 Ways Marketing Mix Modeling is Revolutionizing Budget Allocation

March 19, 2025

Allocating your marketing budget effectively is one of the toughest challenges for any business. With so many channels, strategies, and shifting trends at play, it’s easy to feel stretched too thin or unsure about where to invest next. Gone are the days of relying purely on gut feelings or vague …

Unlocking the Secrets of Finding Top Talent for Your Business

March 5, 2024

As a business owner, one of the biggest challenges you may face is finding and retaining top talent for your company. In today's competitive job market, it is almost impossible to find the perfect fit for your team. However, with talented and motivated employees, your business will grow and thrive. …

Maximize Time and Resources by Utilizing a Hiring Agency for Your Business

February 11, 2024

As a business owner, you have countless responsibilities to juggle on a daily basis. With the constant demands of running and growing your business, one of your top priorities is undoubtedly finding the most talented individuals to join your team. However, with limited time and resources, it can be …

Demystifying Business Insurance: A Beginner’s Guide for Business Owners

January 9, 2024

As a business owner, it can be overwhelming to think about all the things you need to protect your business from, and that's why you need business insurance. It's one of those things that many business owners know they need but need help figuring out what it does or how to get it. This is where this …

Implementing the Most Effective Worker Compensations for Injured Employees

November 30, 2023

In the course of running a business, workplace injuries are a common occurrence that can cause significant stress and financial impact. As a business owner, you have a legal obligation to compensate injured employees, and it can be challenging to navigate a process that works for both the employee …

Investing in Technology to Make Business Calling Easier and More Efficient

November 22, 2023

As a business owner, you know that time is money and every minute of your day counts. One of the essential aspects of any business is communication, and a significant part of that communication is done over the phone. Traditional phone systems are often unreliable, unwieldy, and expensive. However, …