Chuck Bamford, Ph.D., is the Managing Partner of Bamford Associates, LLC, a strategy consulting firm who has worked with hundreds of organizations as they develop and implement a compelling strategy. He is an Adjunct Professor of Strategy at Duke University (Fuqua) and the University of Notre Dame (Mendoza), and was previously a professor at Texas Christian University and the University of Richmond among others. His latest book is The Strategy Mindset 2.0: A Practical Guide to the Design and Implementation of Strategy. Learn more at bamfordassociates.com.
Myth Busting: Why SWOT Is Not a Business Strategy
Myths have a way of infiltrating belief systems. As with most myths, they’re grounded in history, are easy to understand and have some face validity. But despite the ubiquitous use of SWOT (analyzing Strengths, Weaknesses, Opportunities and Threats), it’s absolutely crucial to get past the myth of …
