Chuck Bamford 

Myth Busting: Why SWOT Is Not a Business Strategy

Myths have a way of infiltrating belief systems. As with most myths, they’re grounded in history, are easy to understand and have some face validity. But despite the ubiquitous use of SWOT (analyzing Strengths, Weaknesses, Opportunities and Threats), it’s absolutely crucial to get past the myth of its application as a valid business strategy. Holding onto this myth inhibits … [Read more...]