Dean Rotbart

Host of Monday Morning Radio and originator of the “Buzz Snatching” workshops designed to help small business owners generate low-cost viral marketing campaigns. He has advised hundreds of small business owners and entrepreneurs on public relations, social media, strategic marketing events, and general reputation management.

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How a 4th Grade Teacher Became a Part-Time Entrepreneur, and Took Hollywood By Its Tail

May 23, 2016

Leila, a 9-year-old beautiful black Labrador, is one lucky dog. Her owner, Sarah Hassenger, a 4th-grade schoolteacher in St. Joseph, MI, went in search of the perfect collar and accessories for her four-legged child shortly after she adopted Leila. In particular, Sarah wanted a way to let …

The Piggery Nurtures Enviable Customer Loyalty

May 13, 2016

For many years, Heather Sandford was a vegetarian. She studied engineering at Cornell University. She performed in a punk rock band, worked in the music industry, and rode the dot-com bubble. She was a financial success in the real estate industry. Then Heather became a pig farmer. “I think life …

Cause Marketing Really Works

November 17, 2014

A small business with virtually no budget can earn itself profitable marketing visibility if it thinks creatively and aligns itself with the right cause. Customers and celebrities alike will break all the conventional commercial rules when they feel they are doing so for a worthwhile charity or …

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