Emma R. Holt 

Launching a Business: Do You Know How to Test Your Market?

One of the biggest mistakes that novice entrepreneurs make is pushing forward with a product idea without the slightest bit of market research to gauge whether a market exists for their idea.  The excuse for this is simple: market research is unreliable and expensive, and I can’t afford it.  This is just not true and this is one of the most dangerous and expensive traps … [Read more...]