Gerard Collins is Founder of Business Growth Assessment. His background includes management, marketing, SEO, public relations, business advisory, business strategy and operations. His work focuses on helping business owners distinguish underlying constraints from surface-level problems and identify which area of the business deserves attention first.
Before You Chase More Sales, Check Whether Your Business Can Absorb Them
More sales sounds like the obvious answer to a growth problem. If revenue is not increasing quickly enough, generate more leads. Increase the marketing budget. Hire another salesperson. Run another promotion. Add another channel. Sometimes that is exactly what the business needs. But sometimes …
