Hannah is a graduate of the University of Washington in Marketing and English. With dreams of becoming a professional novelist, she also enjoys taking care of her dogs and helping out on her parents' farm. She loves to read and enjoys cuddling up to a good movie.
The Importance of Audience Targeting in Marketing
Audience targeting begins with segmentation, which is the process of breaking down a huge audience into smaller, more manageable groups based on commonalities. These groups can be classified according to geography, interests, behavior, or demographics, among other factors. Separating the audience …
