Award-winning design veteran with more than 20 years’ experience focusing on the effectiveness of marketing solutions from a branded and aesthetic viewpoint.
What is Good Design?
Of course it must be eye-pleasing. But is good design just making something pretty? Good design has meaning, intention, a clever twist. It makes you stop, look, think for a moment, say “wow!” Good design is a logo that represents a school – and the negative space revealing the mascot. A …
