Joel Malkoff, a.k.a. the Ethics Giver, demonstrates that ethical business decision-making isn’t just the right thing to do—it’s the profitable thing to do. Over the course of his 45-year career as a business executive and entrepreneur, he has generated more than half a billion dollars in sales. A writer and speaker on ethical business practices and principles, he serves as general manager and vice president of a corporation that manufactures and sells medical and scientific research products worldwide. Selling Ethically: A Business Parable Connecting Integrity with Profits is his debut book.
The Surprising Benefit of Ethical Standards: Increase Your Sales
Can you develop ethical standards and still grow your sales and profits? Yes! When you strengthen your customer relationships, that is exactly what will happen. But there are strongly seeded challenges that you need to overcome first. Sales and marketing professionals routinely struggle to …
