Joseph Michelli 


Develop an “Otherness” Mindset: 4 Effective Strategies to Engage Your Customers

In a 1921 article for Vanity Fair, Robert Benchley observed that there are two classes of people: those who divide people into two classes and those who do not. From my vantage point, people can be divided into those who understand and practice “otherness” and those that do not. When I use the word “otherness,” I am referring to actions that give high priority to the needs … [Read more...]