Lou DiToro

Small business consultant and freelance writer with more than 20 years experience writing about technology, Internet Marketing, and competitive strategy. He can be reached through his email: [email protected]

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6 Keys to Delivering Epic Customer Service

July 1, 2015

Want to know the best way of boosting customer profitability? Improve customer service. A recent infographic from SalesforceDesk.com says that 70% of consumers would continue to do business with you if you resolve a complaint. The infographic also says that 9 out of 10 consumers would pay more to …

Using Inbound Marketing to Turn Consumers into Customers

May 4, 2015

Are you still using print, radio, or TV to promote your business? Traditional marketing methods like these don’t make the impact they once did. That doesn’t mean they don’t work anymore. They do. But they’re costly and they eat away at your profits. So using a different way to produce leads may be …

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